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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Advanced Data Analysis and Collaboration in Qlik Sense

    Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Analytics, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing

    4.9
    Rating, 4.9 out of 5 stars
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    16 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
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    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Data Visualization, Matplotlib, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Trend Analysis, Data Analysis, Exploratory Data Analysis, Data Cleansing, Seaborn, Jupyter

    3.9
    Rating, 3.9 out of 5 stars
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    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Organizational Structure, Promotional Strategies, Business Modeling, Entrepreneurship, Content Creation, Target Audience, New Business Development, Consumer Behaviour, Entrepreneurial Finance, Innovation, Digital Transformation, Marketing Budgets, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
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    164 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Doing More with SAS Programming

    Skills you'll gain: SAS (Software), Data Manipulation, Consolidation, Data Transformation, Data Processing, Statistical Programming, Data Analysis, Data Presentation, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
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    943 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
    Free Trial
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    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    361 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Macquarie University

    Strategising: Management for Global Competitive Advantage

    Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Financial Reporting, Operating Expense, Inventory Accounting, Material Handling, Labor Compliance, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
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    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The R Programming Environment

    Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Big Data, Statistical Programming, Text Mining, Data Import/Export, Data Analysis, Data Structures, Performance Tuning, Application Programming Interface (API)

    4.3
    Rating, 4.3 out of 5 stars
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    1.2K reviews

    Intermediate · Course · 1 - 3 Months

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    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
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    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Créer un site Web gratuit avec WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity

    4.3
    Rating, 4.3 out of 5 stars
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    113 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    LearnKartS

    PMP Exam Preparation

    Skills you'll gain: Kanban Principles, Lean Methodologies, Resource Management, Project Controls, Risk Management, Project Management Office (PMO), Project Planning, Organizational Change, Communication Planning, Organizational Structure, Governance, Project Portfolio Management, Scaled Agile Framework, Project Performance, Team Performance Management, Team Management, Stakeholder Management, Management Reporting, Communication, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
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    440 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Data Analysis and Collaboration in Qlik Sense : Coursera
  • Clean and analyze social media usage data with Python: Coursera
  • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Doing More with SAS Programming: SAS
  • Harnessing AI for Business Impact: Coursera
  • Strategising: Management for Global Competitive Advantage: Macquarie University
  • Costos para los Negocios: Universidad de Chile
  • The R Programming Environment: Johns Hopkins University
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona

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Social Media Marketing (9)
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