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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Data Analysis with SQL: Inform a Business Decision

      Skills you'll gain: SQL, Business Intelligence, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

      4.2
      Rating, 4.2 out of 5 stars
      ·
      46 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Digging Deeper into Audience Reports in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Creative Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Event Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Trend Analysis, Contract Management, Operations Management, Contract Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Data Visualization with Plotly Express

      Skills you'll gain: Plotly, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Ggplot2, Data Analysis, Python Programming, Data Science, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      269 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Strategy II: Doing Business in The Global Economy

      Skills you'll gain: Global Marketing, Business Strategy, Corporate Strategy, Strategic Thinking, International Relations, Strategic Decision-Making, Strategic Partnership, Competitive Analysis, Strategic Planning, Business Development, Mergers & Acquisitions, Policy Analysis, Decision Making, Risk Management, Cost Reduction, Market Opportunities, Risk Analysis, Cultural Responsiveness

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Competitive Strategy

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Value Propositions, Organizational Strategy, Cost Reduction, Market Analysis, Resource Management, Strategic Decision-Making, Business Analysis, Performance Analysis, Analysis

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports Teams and Professional Players

      Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Applications of Copilot in the Workplace

      Skills you'll gain: Microsoft Copilot, Customer Relationship Management (CRM) Software, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Self Service Technologies, Sales Process, Sales Strategy, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Natural Language Processing, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Measurement – Turning Concepts into Data

      Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Data Transformation, Statistical Analysis, Data Modeling, Data Validation, Statistical Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Advanced Topics in Artificial Intelligence

      Skills you'll gain: Automation, Artificial Intelligence, Cloud Infrastructure, Analytics, Logistics

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analysis with SQL: Inform a Business Decision: Coursera Project Network
    • Digging Deeper into Audience Reports in Google Analytics: Coursera Project Network
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • Data Visualization with Plotly Express: Coursera Project Network
    • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
    • Competitive Strategy: Illinois Tech
    • Esports Teams and Professional Players: University of California, Irvine
    • Applications of Copilot in the Workplace: Microsoft
    • Measurement – Turning Concepts into Data: Johns Hopkins University

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