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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Value Stream Mapping

      Skills you'll gain: Process Mapping, Strategic Thinking, Process Analysis, Process Management, Business Workflow Analysis, Operational Efficiency, Business Process Improvement, Process Improvement, Lean Methodologies, Waste Minimization

      4.1
      Rating, 4.1 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      4.2
      Rating, 4.2 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Digging Deeper into Audience Reports in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      39 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Large Language Modeling, Intellectual Property, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI for HR Professionals

      Skills you'll gain: Human Resources, Technical Communication, Human Resource Strategy, Technical Documentation, AI Personalization, Prompt Engineering, Employee Training, Generative AI, Persona Development, Interviewing Skills, Performance Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Institut Mines-Télécom

      Manager dans l'incertain

      Skills you'll gain: Decision Making, Strategic Decision-Making, Risk Management, Systems Thinking, Complex Problem Solving, Project Risk Management, Change Control, Behavioral Economics, Project Management, Analysis, Innovation, Business Strategy, Business Metrics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      International Business Capstone

      Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Business Management, Market Research, Global Marketing, Consumer Behaviour, Cost Accounting, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      111 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Key Success Factors in Supply Chain Finance

      Skills you'll gain: Supplier Management, Supply Chain Management, Customer Analysis, Working Capital, Stakeholder Management, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions, Target Market

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Design Thinking para Inovação

      Skills you'll gain: Design Thinking, Ideation, Creative Problem-Solving, Innovation, Brainstorming, Storytelling, Human Centered Design, Data Visualization, User Experience Design, Test Tools, Empathy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with HubSpot

      Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Data Management, Integrated Marketing Communications, Marketing, Customer Service

      4.3
      Rating, 4.3 out of 5 stars
      ·
      21 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Analyzing Product Opportunities with Creately

      Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing strategy courses

    • Value Stream Mapping: Coursera Instructor Network
    • Search Advertising with Google: Aptly
    • Digging Deeper into Audience Reports in Google Analytics: Coursera Project Network
    • Create social media content with Prezi : Coursera Project Network
    • Generative AI in Marketing: Emory University
    • Generative AI for HR Professionals: Vanderbilt University
    • Manager dans l'incertain: Institut Mines-Télécom
    • International Business Capstone: University of London
    • Key Success Factors in Supply Chain Finance: New York Institute of Finance
    • Design Thinking para Inovação: University of Virginia

    Skills you can learn in Marketing

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    Brand (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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