Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research
Beginner · Guided Project · Less Than 2 Hours
University of Glasgow
Skills you'll gain: Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Data Mining, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, Electronic Medical Record, Precision Medicine, Analytics, Relational Databases, Patient Flow, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Predictive Modeling, SQL, Interoperability, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research
Beginner · Specialization · 3 - 6 Months

SkillUp
Skills you'll gain: SAP S/4HANA, Data Modeling, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Cloud Deployment, Organizational Structure, Real Time Data, Compliance Reporting, User Interface (UI) Design
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Student Engagement, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Technical Communication, Diversity Awareness, K-12 pedagogy, Information Privacy, Emerging Technologies, Computer Networking, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science
Beginner · Specialization · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Predictive Modeling, Risk Management, R Programming, Data Transformation, Machine Learning Methods, Descriptive Analytics, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Canva (Software), Instagram, Social Media, Facebook, Social Media Content, Content Creation, Social Media Management, Social Media Marketing, Marketing Materials, Design, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
Beginner · Specialization · 1 - 3 Months

Michigan State University
Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making
Mixed · Course · 1 - 4 Weeks