• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Design and Build a Data Warehouse for Business Intelligence Implementation

    Skills you'll gain: Data Warehousing, Dashboard, Star Schema, Data Visualization Software, Data Mart, MicroStrategy, Business Intelligence, Data Integration, Data Architecture, Extract, Transform, Load, Data Modeling, Case Studies, PostgreSQL, SQL, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Acción Comunitaria. Enfoques para la transformación social

    Skills you'll gain: Community Organizing, Community Development, Social Justice, Community and Social Work, Media and Communications, Public Policies, Health Policy, Policy Analysis, Discussion Facilitation, Social Sciences, Community Health, Advocacy, Public Health, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    医学统计学与SPSS软件(基础篇)

    Skills you'll gain: Statistical Hypothesis Testing, SPSS, Statistical Analysis, Statistical Methods, Sampling (Statistics), Descriptive Statistics, Correlation Analysis, Regression Analysis, Probability & Statistics, Statistics, Quantitative Research, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    S

    Stanford University

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Fundraising, Resource Utilization, Social Impact, Community Development, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Professional Networking, Social Media, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    207 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Frontiers in Dentistry

    Skills you'll gain: Dental Informatics, Dental Procedures, Dentistry, Dental Care, Oral Health, Disabilities, Biomedical Technology, Biomedical Engineering, Emerging Technologies, Digital Transformation, Medical Imaging, Computer-Aided Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Engineering of Structures: Tension

    Skills you'll gain: Structural Engineering, Structural Analysis, Construction, Civil Engineering, Engineering Analysis, Engineering Design Process, Mechanics, Materials science

    4.9
    Rating, 4.9 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Mind of the Universe: Science in Progress

    Skills you'll gain: Creative Thinking, Research, Research Methodologies, Scientific Methods, Critical Thinking, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P
    U

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Design and Product, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    User Interface Design and Prototyping

    Skills you'll gain: Prototyping, Usability Testing, Wireframing, Interaction Design, User Experience Design, Figma (Design Software), Usability, User Interface (UI) Design, Mockups, UI/UX Research, Design Thinking, User Research, Style Guides

    4.4
    Rating, 4.4 out of 5 stars
    ·
    63 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 2

    Skills you'll gain: Research Design, Research Methodologies, Social Sciences, Research, Surveys, Qualitative Research, Statistical Analysis, Data Collection, Higher Education, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

1…176177178…362

In summary, here are 10 of our most popular market research courses

  • Design and Build a Data Warehouse for Business Intelligence Implementation: University of Colorado System
  • Acción Comunitaria. Enfoques para la transformación social: Universitat Autònoma de Barcelona
  • 医学统计学与SPSS软件(基础篇): Peking University
  • Giving 2.0: The MOOC: Stanford University
  • Frontiers in Dentistry: University of Pennsylvania
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Engineering of Structures: Tension: Dartmouth College
  • Mind of the Universe: Science in Progress: Erasmus University Rotterdam
  • Business Innovation and Digital Disruption: Parsons School of Design, The New School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok