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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    89 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Visualization for Data Journalism

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Infographics, Data Visualization Software, Data Storytelling, Plotly, Matplotlib, Journalism, Graphing, Data Literacy, Color Theory, Data Manipulation, Design Elements And Principles, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    كيفية إنشاء قناة في تحليلات فيسبوك

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Precision Bookkeeping: Records, Reconciliation, Reporting

    Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Financial Controls, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Internal Controls, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building Powerful Reports and Dashboards in Power BI

    Skills you'll gain: Data Ethics, Dashboard, Power BI, Business Intelligence, Interactive Data Visualization, Data Presentation, Data Visualization, Data Storytelling, Data Visualization Software, Data-Driven Decision-Making, Business Reporting, Business Analytics, Data Analysis Expressions (DAX), Data Security, Data Management, Key Performance Indicators (KPIs), Data Analysis, Performance Analysis, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Get Started with Facebook Ads Manager: Coursera
  • Visualization for Data Journalism: University of Illinois Urbana-Champaign
  • كيفية إنشاء قناة في تحليلات فيسبوك: Coursera
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • International Cyber Conflicts: The State University of New York
  • English for Developing a Business: University of California, Irvine
  • English for Effective Business Communications: University of California, Irvine
  • Building Powerful Reports and Dashboards in Power BI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
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  • IBM Data Analyst Certificate
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  • Microsoft Power BI Data Analyst Certificate
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