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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
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    I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Leadership and Management, Team Leadership, Organizational Leadership, Team Building, Performance Analysis, Leadership, People Development, Human Resources, Team Motivation, Human Resources Management and Planning, Diversity and Inclusion, Occupational Safety And Health, Employee Performance Management, Organizational Development, Workforce Development, Employee Engagement, Stress First Aid

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media and Social Content Strategy

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

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    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Strategic Partnership, Business Strategy, Value Propositions, Entrepreneurship, Market Opportunities, Customer Analysis, Business Process, Business Development, Target Market, Customer Relationship Management, Revenue Management, Resource Management, Cost Accounting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    508 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Program Design & Evaluation for Health Systems Strengthening

    Skills you'll gain: Health Policy, Health Systems, Public Health, Health Information Management, Research Design, Systems Analysis, Scalability, Technical Communication, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
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    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Financial Forecasting and Reporting

    Skills you'll gain: Sustainability Reporting, Financial Analysis, Financial Statement Analysis, Environmental Social And Corporate Governance (ESG), Budgeting, Cost Benefit Analysis, Risk Management, Income Statement, Cost Estimation, Balance Sheet, Financial Reporting, Financial Forecasting, Financial Management, Cash Flows, Financial Market

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Warehousing and Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Cloud Computing, Market Analysis, Supervised Learning, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    eHealth: More than just an electronic record

    Skills you'll gain: Health Technology, Health Informatics, Health Care, Health Systems, Electronic Medical Record, Care Coordination, Clinical Informatics, Telehealth, Health Information Management, Patient Education and Support, Interoperability, Patient-centered Care

    4.6
    Rating, 4.6 out of 5 stars
    ·
    336 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Industrial Psychology: Illinois Tech
  • Social Media and Social Content Strategy: Digital Marketing Institute
  • Using clinical health data for better healthcare: The University of Sydney
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
  • Product Launch and Post-Launch Management: Microsoft
  • Fundamentals of Global Energy Business: University of Colorado System
  • Program Design & Evaluation for Health Systems Strengthening: Johns Hopkins University
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Financial Forecasting and Reporting: University of Colorado Boulder

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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