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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


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    J

    Johns Hopkins University

    Introduction to Using Generative AI in Public Health

    Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, ChatGPT, Generative AI, Responsible AI, Healthcare Ethics, Public Health, Data Ethics, Health Policy, Health Informatics, Medical Science and Research, Artificial Intelligence, Microsoft Copilot, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Mixed · Course · 1 - 4 Weeks

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    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, Business Strategy, Artificial Intelligence, Data Ethics, Artificial Neural Networks, Data Science, Cross-Functional Collaboration, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
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    45 reviews

    Beginner · Course · 1 - 4 Weeks

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    I

    IIMA - IIM Ahmedabad

    Happiness Skills

    Skills you'll gain: Mindfulness, Self-Awareness, Personal Development, Stress Management, Compassion, Mental Health, Emotional Intelligence, Resilience, Relationship Building, Psychology, Empathy, Behavioral Health, Cultural Responsiveness, Physiology

    4.8
    Rating, 4.8 out of 5 stars
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    17 reviews

    Intermediate · Course · 1 - 3 Months

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    U

    University of London

    Responsive Website Development and Design Capstone

    Skills you'll gain: User Experience Design, Wireframing, Application Design, Technical Communication, Prototyping, Web Development, User Research, Usability Testing, Responsive Web Design, Version Control, Brainstorming, Project Planning, Application Programming Interface (API), Javascript, MongoDB

    4.6
    Rating, 4.6 out of 5 stars
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    65 reviews

    Mixed · Course · 1 - 3 Months

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    I

    Indian School of Business

    Financial Planning

    Skills you'll gain: Financial Planning, Tax Planning, Wealth Management, Income Tax, Insurance, General Finance, Financial Management, Investments, Financial Market, Loans, Budgeting, Risk Management, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
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    54 reviews

    Beginner · Course · 1 - 3 Months

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    T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance

    4.7
    Rating, 4.7 out of 5 stars
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    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Media Relations, Marketing Communications, Stakeholder Communications, Communication Strategies, Social Media, Target Audience, Content Performance Analysis, Writing, Brand Strategy, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    109 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
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    L

    Ludwig-Maximilians-Universität München (LMU)

    Theatre and Globalization

    Skills you'll gain: Performing Arts, Culture, International Relations, World History, Cultural Diversity, Art History, Social Studies, Intercultural Competence, Music History, Public History, Media and Communications, Research

    4.7
    Rating, 4.7 out of 5 stars
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    232 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Predictive Modeling, Risk Management, R Programming, Data Transformation, Machine Learning Methods, Descriptive Analytics, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
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    100 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Observational Methods and Qualitative Data Analysis

    Skills you'll gain: Qualitative Research, Case Studies, Interviewing Skills, Data Analysis, Research Methodologies, Social Sciences, Research, Data Collection, Cultural Diversity, Psychology, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Introduction to Using Generative AI in Public Health: Johns Hopkins University
  • L’IA pour tous: DeepLearning.AI
  • Happiness Skills: IIMA - IIM Ahmedabad
  • Responsive Website Development and Design Capstone : University of London
  • Financial Planning: Indian School of Business
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Theatre and Globalization: Ludwig-Maximilians-Universität München (LMU)
  • Analítica financiera​: Universidad de los Andes
  • Observational Methods and Qualitative Data Analysis: American Psychological Association

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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