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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Technology Strategy: Creative Destruction

    Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Business Strategy, Strategic Thinking, Product Management, Organizational Change, Market Dynamics, Emerging Technologies, Competitive Analysis, Platform As A Service (PaaS), Network Analysis, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    62 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of New Mexico

    Entrepreneurial Strategic Management

    Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics

    4.6
    Rating, 4.6 out of 5 stars
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    327 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Rochester

    Technology Commercialization, Part 1: Setting up your Idea Filtering System

    Skills you'll gain: Innovation, Business Priorities, Commercialization, Ideation, New Product Development, Strategic Prioritization, Entrepreneurship, Market Opportunities, Strategic Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Planning: A Pathway to Employment

    Skills you'll gain: LinkedIn, Interviewing Skills, Social Media Strategy, Professional Networking, Strategic Communication, Communication, Social Skills, Negotiation, Writing, Business Writing, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
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    199 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: Design Research, Persona (User Experience), Design Software, Human Centered Design, AI Workflows, User Interface (UI) Design, User Story, Ideation, Brainstorming

    4.7
    Rating, 4.7 out of 5 stars
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    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Problem Solving, Customer Analysis, Presentations, Creative Thinking, Target Audience, Brainstorming, Customer Insights, Market Opportunities, Team Oriented, Ideation, Market Research, Solution Design, Business Research, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
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    82 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    Interactive Brokers

    Introduction to Growth Investing

    Skills you'll gain: Growth Strategies, Business Valuation, Investments, Competitive Analysis, Financial Statement Analysis, Financial Analysis, Business Metrics, Portfolio Risk, Market Trend, Market Dynamics, Financial Forecasting, Risk Management

    4.2
    Rating, 4.2 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Human Factors Engineering, Creativity, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
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    51 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Calculus through Data & Modeling: Applying Differentiation

    Skills you'll gain: Applied Mathematics, Estimation, Numerical Analysis, Calculus, Engineering Calculations, Mathematical Modeling, Operations Research, Derivatives, Algebra

    4.7
    Rating, 4.7 out of 5 stars
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    60 reviews

    Intermediate · Course · 1 - 3 Months

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    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

    4.7
    Rating, 4.7 out of 5 stars
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    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Inversiones en los mercados de capitales

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investments, Financial Market, Risk Management, Financial Trading, Capital Markets, Equities, Risk Analysis, Derivatives, Fixed Asset

    4.7
    Rating, 4.7 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
  • Entrepreneurial Strategic Management: University of New Mexico
  • Technology Commercialization, Part 1: Setting up your Idea Filtering System: University of Rochester
  • Career Planning: A Pathway to Employment: Kennesaw State University
  • Generative AI: The Future of UX UI Design: SkillUp
  • Technology & Entrepreneurship: Arizona State University
  • Introduction to Growth Investing: Interactive Brokers
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University
  • Calculus through Data & Modeling: Applying Differentiation: Johns Hopkins University

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