Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: AI Personalization, Nutrition and Diet, Nutritional Assessment, Personalized Service, Clinical Nutrition, Medical Nutrition Therapy, Nutrition Education, Data Ethics, Data Collection, Patient Education And Counseling, Data Analysis, Clinical Research, Health Technology, Consumer Behaviour, Continuous Monitoring

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Production Process, Process Control, Manufacturing Processes, Chemistry, Biochemistry, Consumer Behaviour, Laboratory Testing, Analytical Chemistry, Analytical Testing

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Management, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Strategy, Brand Awareness, Value Propositions, Go To Market Strategy, Consumer Behaviour, Market Analysis, Digital Marketing

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

  • Status: Free Trial

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

  • Status: Free Trial

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • Status: Preview

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Sustainable Business, Environmental Issue, Waste Minimization, Sustainability Standards, Public Health, Consumer Behaviour, Packaging and Labeling, Supplier Management

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Economics, Behavioral Economics, Supply And Demand, Policy Analysis, Market Dynamics, Business Economics, Public Policies, Socioeconomics, Consumer Behaviour, Political Sciences, Decision Making

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

  • Status: Free Trial

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

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