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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Brainstorming, Creativity, Open Mindset, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Fundamentals of Data Analysis in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Data Visualization Software, Data Presentation, Data Manipulation, Business Intelligence, Data Cleansing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer experience improvement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Probability Distribution, Applied Mathematics, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
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    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Consulting Approach to Problem Solving

    Skills you'll gain: Data Cleansing, Lean Six Sigma, Six Sigma Methodology, Consulting, Problem Solving, Management Consulting, Data Quality, Analytical Skills, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services

    4.8
    Rating, 4.8 out of 5 stars
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    434 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    SQL for Data Science with R

    Skills you'll gain: Database Design, Relational Databases, SQL, Databases, R Programming, Database Management, Data Science, Statistical Programming, Data Modeling, Data Analysis Software, Query Languages, Data Manipulation, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Digital health

    Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Care, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Public Health, Epidemiology, Big Data, Machine Learning, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    259 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Healthcare Data Literacy

    Skills you'll gain: Data Integration, Health Informatics, Data Dictionary, Health Systems, Metadata Management, Health Care, Data Mapping, Healthcare Industry Knowledge, Value-Based Care, Health Information Management, Taxonomy, Care Coordination, Data Literacy, Clinical Data Management, ICD Coding (ICD-9/ICD-10), Data Quality, Medical Terminology, Big Data, Interoperability, Data Storage

    4.4
    Rating, 4.4 out of 5 stars
    ·
    130 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Snowflake Schema, Star Schema, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Data Modeling, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    4.3
    Rating, 4.3 out of 5 stars
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    87 reviews

    Intermediate · Specialization · 1 - 3 Months

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1…190191192…402

In summary, here are 10 of our most popular marketing analytics courses

  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • Fundamentals of Data Analysis in Excel: Corporate Finance Institute
  • Programmatic Advertising: University of Colorado Boulder
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • GenAI for Customer Insights: Coursera
  • Fundamentos de estadística aplicada: Universidad de los Andes
  • Consulting Approach to Problem Solving: Emory University
  • SQL for Data Science with R: IBM
  • Product Launch and Post-Launch Management: Xbox
  • Introduction to Digital health: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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