• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    22 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Educación Basada en Evidencias

    Skills you'll gain: Research, Education and Training, Investigation, Pedagogy, Teaching, Intelligence Collection and Analysis, Research Methodologies, Research Design, Information Management

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    203 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Emprender la emprendedurĆ­a

    Skills you'll gain: Entrepreneurship, Financial Analysis, Media Production, Market Opportunities, Video Production, Business Planning, Law, Regulation, and Compliance, Business Modeling, New Business Development

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    424 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Tech Support Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Technical Support, Technical Support and Services, Professional Development, Desktop Support, System Support, Help Desk Support, Professionalism, Technical Communication, Verbal Communication Skills, Problem Solving, Communication

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    138 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    From Ideas to Impact: Design Thinking for User-Centricity

    Skills you'll gain: Design Thinking, Innovation, Business Solutions, Human Centered Design, Problem Solving, User Experience Design, Case Studies, Brainstorming, Team Oriented, User Research, Ideation, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    19 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Washington

    Ukraine: History, Culture and Identities

    Skills you'll gain: Cultural Diversity, Community Development, Cultural Responsiveness, Culture, European History, Social Studies, World History, Art History, Economic Development, Ancient History, International Relations, Policty Analysis, Research, and Development, Political Sciences

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    329 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Support Individual Growth and Development

    Skills you'll gain: Performance Management

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    36 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setting a Generative AI Strategy

    Skills you'll gain: AI Product Strategy, Generative AI, Strategic Thinking, Business Strategy, Business Planning, Customer experience strategy (CX), Customer Insights, Strategic Planning, Value Propositions, Productivity Software, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    76 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Financial Analysis, Case Studies, Entrepreneurship, Human Resources Management and Planning, New Product Development, Market Share, Marketing Strategies, Business Development, Business Analysis, Business Management, Business, Small Business Accounting, Organizational Structure, Recruitment

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    27 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Royal Holloway, University of London

    Cybercrime

    Skills you'll gain: Human Factors (Security), Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Cyber Risk, Security Awareness, Social Sciences, Culture, Psychology, Survey Creation, Research

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    95 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Alfabetização MidiÔtica, Informacional e DiÔlogo Intercultural - UNESCO e UNICAMP

    Skills you'll gain: Media and Communications, Journalism, digital literacy, Content Creation, Cultural Diversity, Community Development, Advocacy, Research, Ethical Standards And Conduct, Information Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    91 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research essentials for marketing management
market research methods and data analysis certificate
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research and analysis for tech industries
1…194195196…344

In summary, here are 10 of our most popular market research courses

  • Building Your Audience for Music Professionals:Ā GRAMMY GO
  • Educación Basada en Evidencias:Ā Universidad Nacional Autónoma de MĆ©xico
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China:Ā The Hong Kong University of Science and Technology
  • Emprender la emprendedurĆ­a:Ā Universitat de Barcelona
  • Tech Support Career Guide and Interview Preparation:Ā IBM
  • From Ideas to Impact: Design Thinking for User-Centricity:Ā IE Business School
  • Ukraine: History, Culture and Identities:Ā University of Washington
  • Support Individual Growth and Development:Ā Google
  • Setting a Generative AI Strategy:Ā Coursera
  • Empresas familiares:Ā Universidad Nacional Autónoma de MĆ©xico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok