• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Meta

    Gerenciamento de mídias sociais

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Program Managers

    Skills you'll gain: Project Management Software, Program Management, Responsible AI, AI Product Strategy, Planning, Engineering Management, Generative AI, Timelines, Engineering Software, Risk Analysis, Resource Management, Prompt Engineering, Analytics, Large Language Modeling, Stakeholder Communications, Machine Learning, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    의사 결정을 위한 비즈니스 분석

    Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Machine Learning Capstone

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Data Analysis, Applied Machine Learning, Data Presentation, Technical Communication, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Regression Analysis, Keras (Neural Network Library), Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    191 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach Final Project

    Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Dashboard, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalización, Crecimiento Económico y Estabilidad

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, International Relations, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    875 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    How to get more followers by creating a video tweet

    Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Big Data, Analytics, Data Processing, Data Analysis, Data Strategy, Data Storage, Data Management, Data Infrastructure, Unstructured Data, Real Time Data

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…196197198…403

In summary, here are 10 of our most popular marketing analytics courses

  • Gerenciamento de mídias sociais: Meta
  • GenAI for Program Managers: Coursera
  • 의사 결정을 위한 비즈니스 분석: University of Colorado Boulder
  • Machine Learning Capstone: IBM
  • Cosmetic Product Development: Olay
  • Data Analysis and Presentation Skills: the PwC Approach Final Project: PwC
  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Globalización, Crecimiento Económico y Estabilidad: IE Business School
  • How to get more followers by creating a video tweet: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok