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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      Emory University

      Weight Management: Beyond Balancing Calories

      Skills you'll gain: Nutrition and Diet, Stress Management, Behavior Management, Personal Care, Biology, Mental and Behavioral Health, Goal Setting, Mindfulness, Resilience, Planning, Scientific Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta iOS Developer

      Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      PMI-PMP® Certification Training Course

      Skills you'll gain: Cost Management, Scope Management, Agile Project Management, Agile Methodology, Stakeholder Engagement, Project Management, Project Schedules, Cost Estimation, Kanban Principles, Project Scoping, Project Risk Management, Lean Methodologies, Conflict Management, Project Management Institute (PMI) Methodology, Project Management Office (PMO), Project Coordination, Stakeholder Management, Project Planning, Project Management Life Cycle, Performance Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      280 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Managerial Accounting Fundamentals

      Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Data Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      809 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      IT Security: Defense against the digital dark arts

      Skills you'll gain: Information Systems Security, Network Security, Computer Security, Application Security, Cybersecurity, Security Awareness, Cyber Attacks, Encryption, Data Security, Cryptography, Security Strategy, Information Technology, Security Management, Authorization (Computing), Threat Management, Firewall, Network Administration, Identity and Access Management, Threat Detection, Hardening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Financial Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Return On Investment, Risk Management, Balance Sheet, Accounts Receivable, Business Risk Management, Credit Risk, Income Statement, Stakeholder Communications, Operational Risk, Resource Allocation, Proposal Development, Cash Management, Accounts Payable, Key Performance Indicators (KPIs), Capital Budgeting, Financial Analysis, Cash Flows, Financial Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      151 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: Interviewing Skills, Data Analysis, Data Processing, Analytical Skills, Artificial Intelligence, Recruitment, Data-Driven Decision-Making, Data Storytelling, Project Documentation, Presentations, Portfolio Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yale University

      Connected Leadership

      Skills you'll gain: Systems Thinking, Strategic Leadership, Leadership, Team Leadership, Team Building, Professional Development, Action Oriented, Visionary, Time Management, Prioritization, Complex Problem Solving, Personal Development, Self-Awareness, Goal Setting, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      687 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Florida

      Personal & Family Financial Planning

      Skills you'll gain: Financial Planning, Risk Management, Financial Statements, Investments, Insurance, Cash Management, Income Tax, Financial Management, Credit Risk, Portfolio Management, Budgeting, Equities, Personal Development, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Data Analysis with R Programming

      Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Package and Software Management, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
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    1…202122…700

    In summary, here are 10 of our most popular brand management courses

    • Weight Management: Beyond Balancing Calories: Emory University
    • Meta iOS Developer: Meta
    • PMI-PMP® Certification Training Course: LearnKartS
    • Managerial Accounting Fundamentals: University of Virginia
    • IT Security: Defense against the digital dark arts : Google
    • Search Engine Optimization (SEO): University of California, Davis
    • Microsoft 365 Fundamentals: Microsoft
    • Financial Management: Duke University
    • Google Data Analytics Capstone: Complete a Case Study: Google
    • Connected Leadership: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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