• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Budgétisation et planification de projets

      Skills you'll gain: Project Schedules, Project Controls, Project Planning, Cost Estimation, Project Estimation, Milestones (Project Management), Project Management, Scheduling, Quality Management, Timelines, Budgeting, Work Breakdown Structure, Resource Allocation, Resource Management, Matrix Management, Dependency Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      189 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Command Line Tools for Genomic Data Science

      Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Linux Commands, Molecular Biology, Big Data, File Management, Data Analysis Software, Data Processing

      4
      Rating, 4 out of 5 stars
      ·
      566 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      RAG for Generative AI Applications

      Skills you'll gain: Prompt Engineering, LangChain, LLM Application, Generative AI, Generative AI Agents, Application Development, Large Language Modeling, UI Components, Semantic Web, Data Storage Technologies, Databases, NoSQL, Data Storage, Flask (Web Framework), Query Languages, Artificial Intelligence, Database Architecture and Administration, Applied Machine Learning, Information Management, Jupyter

      4.6
      Rating, 4.6 out of 5 stars
      ·
      200 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Driving engagement, Data-Driven Decision-Making, Anomaly Detection, Applied Machine Learning, Customer experience improvement, Artificial Intelligence, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      452 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      W

      Workday

      Workday Basics Series

      Skills you'll gain: Workday (Software), Business Intelligence, No-Code Development, Data Integration, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Workplace inclusivity, Intercultural Competence, Diversity Awareness, Cultural Responsiveness, Consumer Behaviour, Business Strategy, Marketing Planning, Culture, Team Management, Marketing, International Relations, Teamwork, Advertising, Negotiation, Communication Strategies

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      514 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidade de São Paulo

      Iniciação e Planejamento de Projetos

      Skills you'll gain: Stakeholder Management, Conflict Management, Stakeholder Analysis, Project Scoping, Stakeholder Engagement, Project Management, Project Planning, Project Documentation, Organizational Structure, Influencing, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      951 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Sustainable Cities

      Skills you'll gain: Architectural Design, Sustainable Development, Stormwater Management, Building Codes, Community Development, Land Development, Sustainable Architecture, Landscape Architecture, Transportation Operations, Civil Engineering, Environmental Engineering, Case Studies, Building Design, Land Management, Sustainable Design, Sustainable Technologies, Water Sustainability, Environmental Science, Water Resources, Growth Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      448 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Fundamentals of Technology Sales

      Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Customer Relationship Building, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      382 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Liderazgo Instruccional: Perspectiva Global y Prácticas Locales

      Skills you'll gain: Instructional Strategies, Team Leadership, Organizational Leadership, Leadership and Management, Leadership, Curriculum Development, Organizational Change, Collaboration, Cultural Diversity, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      739 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Austral

      Estadística aplicada a los negocios

      Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Risk Management, Business Analytics, Statistics, Sampling (Statistics), Microsoft Excel, Data Analysis, Probability, Statistical Analysis, Data-Driven Decision-Making, Probability Distribution, Statistical Modeling, Data Science

      4.6
      Rating, 4.6 out of 5 stars
      ·
      762 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…218219220…787

    In summary, here are 10 of our most popular brand management courses

    • Budgétisation et planification de projets: University of California, Irvine
    • Command Line Tools for Genomic Data Science: Johns Hopkins University
    • RAG for Generative AI Applications: IBM
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • Workday Basics Series: Workday
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Iniciação e Planejamento de Projetos: Universidade de São Paulo
    • Sustainable Cities: Johns Hopkins University
    • Fundamentals of Technology Sales: University of Maryland, College Park
    • Fundraising and Development: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok