Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Rice University
Skills you'll gain: Ancient History, Timelines, Social Impact, Social Justice, Anthropology, Scientific Methods, World History, Social Sciences, Sustainable Development, Peer Review, Environment, Case Studies, General Science and Research, Environmental Science, Community Development, Investigation, Climate Change Programs, Spatial Analysis, Geographic Information Systems, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Presentation, Data Visualization Software, Interactive Data Visualization, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing
Mixed · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Statistical Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Descriptive Statistics, Data Visualization Software, Debugging
Beginner · Specialization · 3 - 6 Months
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management
Beginner · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Operational Excellence, Process Improvement, Stakeholder Management, Quality Improvement, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Root Cause Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Business Metrics, Business Analytics, Performance Measurement, Business Intelligence, Financial Data, Market Data, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Competitive Intelligence, Data-Driven Decision-Making, E-Commerce, Microsoft Excel, SQL
Mixed · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks