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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos

    Skills you'll gain: Financial Market, World History, Business Economics, Economic Development, Economics, Socioeconomics, Global Marketing, Business Modeling, Business, Political Sciences, Business Strategy, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create your First Twitter Ad

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Medical Insurance Premium Prediction with Machine Learning

    Skills you'll gain: Data Visualization, Keras (Neural Network Library), Data Preprocessing, Artificial Neural Networks, Interactive Data Visualization, Predictive Modeling, Tensorflow, Applied Machine Learning, Feature Engineering, Data Science, Predictive Analytics, Data Manipulation, Machine Learning, Model Evaluation, Regression Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Healthcare

    Skills you'll gain: Medical Imaging, Healthcare Ethics, Machine Learning, Healthcare Industry Knowledge, Health Informatics, Natural Language Processing, Health Care Procedure and Regulation, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Image Analysis, Patient Observation, Generative AI Agents, AI Personalization, Diagnostic Tests, Treatment Planning, Generative AI, Computer Science, Medical Support, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Design Thinking for Data Professionals

    Skills you'll gain: A/B Testing, Design Thinking, Experience Design, Data Storytelling, Dashboard, User Feedback, Solution Design, Stakeholder Engagement, Customer Insights, Interviewing Skills, Empathy & Emotional Intelligence, Business Requirements, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Michigan State University

    Forest Carbon Credits and Initiatives

    Skills you'll gain: Project Design, Feasibility Studies, Climate Change Mitigation, Environmental Monitoring, Sustainability Reporting, Project Accounting, Project Finance, Environmental Science, Policy Analysis, Scientific Methods, Climate Change Programs, Sustainable Development, Market Analysis, Cost Benefit Analysis, Verification And Validation, Estimation, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation animée avec Powtoon

    Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos: Pontificia Universidad Católica de Chile
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • Create your First Twitter Ad: Coursera
  • Logistic Regression with NumPy and Python: Coursera
  • Medical Insurance Premium Prediction with Machine Learning: Coursera
  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • AI for Healthcare: AI CERTs
  • Design Thinking for Data Professionals: Fractal Analytics
  • Forest Carbon Credits and Initiatives: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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