• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    فهم مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Strategy, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Corporate Foresight

    Skills you'll gain: Innovation, Forecasting, Strategic Thinking, Corporate Strategy, Strategic Decision-Making, Business Strategy, Organizational Strategy, Trend Analysis, Analysis, Market Opportunities, Organizational Change, Decision Making, Market Dynamics, Business Research, Process Improvement

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Supply And Demand, Property and Real Estate, Market Dynamics, Real Estate, Economic Development, Land Management, Economics, Market Analysis, Financial Market, Price Negotiation, Construction Estimating

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, AI Personalization, AI Enablement, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, Data Preprocessing, Transfer Learning, Data Quality, Customer Data Management, Sales Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience improvement, Business Transformation, Business Technologies, Business Modeling, Technology Strategies, Data Ethics, AI Personalization, Internet Of Things, Emerging Technologies, Automation, Case Studies, Cloud Computing, Responsible AI, Law, Regulation, and Compliance, Business Strategy, Cybersecurity, Data-Driven Decision-Making, Business Ethics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Search Engines for Web and Enterprise Data

    Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Google Cloud Product Fundamentals em Português Brasileiro

    Skills you'll gain: Digital Transformation, Google Cloud Platform, Google Workspace, Collaborative Software, Cloud Management, Cost Management, Cloud Applications, Artificial Intelligence and Machine Learning (AI/ML), Application Development, Cloud Infrastructure, Cloud Computing, IT Infrastructure, Cloud Security, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Proyectos complejos: éxitos o fracasos

    Skills you'll gain: Project Management, Stakeholder Management, Organizational Structure, Project Planning, Systems Thinking, Organizational Strategy, Project Performance, Ideation, Risk Management, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Market Microstructure

    Skills you'll gain: Market Liquidity, Securities Trading, Financial Trading, Financial Market, Market Dynamics, Equities, Market Data, Technical Analysis, Financial Regulation, Order Processing, Algorithms

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hult International Business School

    THRIVE with AI: Mastering AI for Leadership Growth & Innovation

    Skills you'll gain: AI Enablement, Responsible AI, Business Leadership, Organizational Leadership, Stakeholder Management, Productivity, Operational Efficiency, Workforce Management, Design Thinking, Decision Making, Agile Project Management, Strategic Planning, Change Management

    Beginner · Course · 1 - 4 Weeks

1…252253254…364

In summary, here are 10 of our most popular marketing strategy courses

  • فهم مستخدم فيسبوك المعتدل: Coursera
  • YouTube Insights: Crack the Algorithm: Coursera
  • Corporate Foresight: Fundação Instituto de Administração
  • Начинаем работать с Hootsuite: Coursera
  • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
  • AI for Executives: Khalifa University
  • Fundamentals of Digital Transformation: Dartmouth College
  • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
  • Google Cloud Product Fundamentals em Português Brasileiro: Google Cloud
  • Proyectos complejos: éxitos o fracasos: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok