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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Golf Course Management: Best Practices

      Skills you'll gain: Architecture and Construction, Landscape Architecture, Land Management, Water Resources, Property Maintenance, Environmental Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Supply chain management: Be global

      Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Strategic Sourcing, Transportation, Supply Chain, and Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Risk Management, Business Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      M

      Meta

      WhatsApp Business Platform for Developers

      Skills you'll gain: Quality Monitoring, Cloud API, Application Programming Interface (API), Web Services, Restful API, Cloud Applications, Customer Communications Management, Verification And Validation, Account Management, Business Communication, Authentications, Data Migration, Registration, Authorization (Computing)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of New Mexico

      Web Application Development: Basic Concepts

      Skills you'll gain: Version Control, Web Applications, Full-Stack Web Development, Git (Version Control System), Middleware, Software Architecture, User Interface (UI), Agile Software Development, Application Frameworks, Ajax, Model View Controller, Databases, Relational Databases, Software Engineering, Software Development, Software Design Patterns, Hypertext Markup Language (HTML), Javascript

      4.3
      Rating, 4.3 out of 5 stars
      ·
      184 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Building the Business Model for Corporate Entrepreneurs

      Skills you'll gain: Business Modeling, Customer Analysis, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, Customer Relationship Management, Innovation, Product Strategy, Market Dynamics, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad de los Andes

      Formadores de Ciudadanía

      Skills you'll gain: Teaching, Diversity Awareness, Community Development, Pedagogy, Conflict Management, Train The Trainer, Instructing, Instructional Strategies, Cultural Diversity, Classroom Management, Working With Children, Empathy, Collaboration, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      487 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Salesforce

      Boosting Productivity through the Tech Stack

      Skills you'll gain: Customer Relationship Management, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Business Software, Sales Strategy, Sales Pipelines, LinkedIn, Productivity Software, Social Media, Video Production

      4.3
      Rating, 4.3 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado System

      Algorithms, Data Collection, and Starting to Code

      Skills you'll gain: Computational Thinking, Data Collection, Microsoft Visual Studio, Program Development, C (Programming Language), Programming Principles, Algorithms, Development Environment, Computer Programming, Data Structures, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      375 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      The Nuts and Bolts of Public Relations

      Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Generative AI: Elevate your Data Engineering Career

      Skills you'll gain: Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Snowflake Schema, Star Schema, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Data Analysis, Artificial Intelligence, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 4 Weeks

    • D

      Duke University

      Business Value Creation

      Skills you'll gain: Resource Allocation, Cash Flows, Business Valuation, Profit and Loss (P&L) Management, Cost Control, Return On Investment, Financial Analysis, Business Metrics, Growth Strategies, Asset Management, Business Strategies, Operational Efficiency, Expectation Management, Competitive Analysis, Performance Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      An Introduction to Fixed Income Securities

      Skills you'll gain: Risk Analysis, Securities (Finance), Financial Analysis, Credit Risk, Financial Market, Investments, Market Dynamics, Portfolio Management, Finance, Wealth Management, Investment Banking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    Marketing Analytics
    Business Statistics
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    1…258259260…679

    In summary, here are 10 of our most popular brand management courses

    • Golf Course Management: Best Practices: University of Illinois Urbana-Champaign
    • Supply chain management: Be global: Macquarie University
    • WhatsApp Business Platform for Developers: Meta
    • Web Application Development: Basic Concepts: University of New Mexico
    • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
    • Formadores de Ciudadanía: Universidad de los Andes
    • Boosting Productivity through the Tech Stack: Salesforce
    • Algorithms, Data Collection, and Starting to Code: University of Colorado System
    • The Nuts and Bolts of Public Relations: University of Colorado Boulder
    • Generative AI: Elevate your Data Engineering Career : IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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