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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      SkillUp EdTech

      Get Started with Presentation Applications: PowerPoint

      Skills you'll gain: Productivity Software, Presentations, Microsoft PowerPoint, Collaborative Software, Sales Presentations, Product Demonstration, Editing, Data Visualization, File Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Psychology, Marketing Planning, Market Opportunities, Marketing Management, Cultural Diversity, Business Strategy, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      191 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Sales Force Management

      Skills you'll gain: Recruitment, Training Programs, Sales Training, Sales Management, Talent Recruitment, Employee Training, Performance Appraisal, Team Motivation, Interviewing Skills, Job Analysis, Employee Performance Management, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Fraud Detection and Compliance

      Skills you'll gain: Generative AI, Law, Regulation, and Compliance, Regulatory Requirements, Compliance Management, Compliance Reporting, Governance, Business Risk Management, Governance Risk Management and Compliance, Risk Management, Financial Regulation, Anomaly Detection, Compliance Auditing, Data Governance, Artificial Intelligence, Large Language Modeling, Threat Detection, Advanced Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Mind and Machine

      Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Artificial Neural Networks, Probability Distribution, Behavioral Economics, Logical Reasoning, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Test Case, Human Factors, Theoretical Computer Science, Human Machine Interfaces

      4.4
      Rating, 4.4 out of 5 stars
      ·
      359 reviews

      Beginner · Specialization · 3 - 6 Months

    • F

      Fractal Analytics

      Structured Approach to Problem Solving

      Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Critical Thinking, Analytical Skills, Data Science, Complex Problem Solving, Decision Making, Data Analysis, Empathy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad de Chile

      Mi Primer Empleo (MPE)

      Skills you'll gain: Interviewing Skills, Social Media Management, Facebook, Expectation Management, LinkedIn, Professional Networking, Goal Setting, Personal Development, Business Writing, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Technion - Israel Institute of Technology

      Innovation Career Lessons from a Master

      Skills you'll gain: Innovation, Design Thinking, Creative Problem-Solving, Team Building, Creative Thinking, Entrepreneurship, Visionary, Initiative and Leadership, New Product Development, Business Strategy, Overcoming Obstacles, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      346 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      É

      École normale supérieure

      Les transitions énergétique & écologique dans les pays du Sud

      Skills you'll gain: Economic Development, Socioeconomics, Environmental Science, Energy and Utilities, Environment, Corporate Sustainability, International Finance, Environmental Policy, Environmental Resource Management, Risk Management, Economics, Policy, and Social Studies, Economics, Environmental Regulations, Banking, Governance, Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Programación con JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Javascript, JSON, Web Development Tools, Unit Testing, Programming Principles, Object Oriented Programming (OOP), Node.JS, Computer Programming, Package and Software Management, Event-Driven Programming, Functional Design, Data Structures, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Planning for a Google Workspace Deployment

      Skills you'll gain: Change Management, Data Migration, Organizational Change, Google Workspace, Application Deployment, User Provisioning, Cloud Computing, Active Directory, Interoperability, Email Security, End User Training and Support

      4.8
      Rating, 4.8 out of 5 stars
      ·
      396 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Infosec

      Python for Active Defense

      Skills you'll gain: Cyber Threat Hunting, Threat Detection, Cyber Security Strategy, System Monitoring, Cybersecurity, Cyber Operations, Continuous Monitoring, Network Security, Network Monitoring, Scripting, Scripting Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…259260261…679

    In summary, here are 10 of our most popular brand management courses

    • Get Started with Presentation Applications: PowerPoint: SkillUp EdTech
    • Marketing Internacional en Asia: Yonsei University
    • Sales Force Management: West Virginia University
    • GenAI for Fraud Detection and Compliance: Coursera Instructor Network
    • Mind and Machine: University of Colorado Boulder
    • Structured Approach to Problem Solving: Fractal Analytics
    • Mi Primer Empleo (MPE): Universidad de Chile
    • Innovation Career Lessons from a Master: Technion - Israel Institute of Technology
    • Les transitions énergétique & écologique dans les pays du Sud: École normale supérieure
    • Programación con JavaScript: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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