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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Social Media Strategy, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Smart Goals, Social Media Management, Target Audience, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Digital Media Strategy, LinkedIn, Marketing, Facebook, Social Network Analysis, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Predictive Analytics, Analytics, Data Analysis, Statistical Methods, Unsupervised Learning, Probability & Statistics, Logistic Regression, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    737 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Data Analytics

    Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Data Analysis, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing Automation

    Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, ChatGPT, Email Marketing, AI Enablement, OpenAI API, Business Process Automation, Social Media Content, Analytics, Social Media Management, Prompt Engineering, Automation, Marketing Strategy and Techniques, Generative AI, Artificial Intelligence, Data-Driven Decision-Making, Social Media Marketing, Social Media, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Analytics en las organizaciones

    Skills you'll gain: Business Analytics, Data Strategy, Process Analysis, Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Data Governance, Data Analysis, Analytical Skills, Business Analysis, Organizational Strategy, Performance Improvement, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Python for Data Analytics

    Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Exploratory Data Analysis, Descriptive Statistics, Statistical Modeling, Data Manipulation, Programming Principles, Python Programming, Regression Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Ads & Video Marketing

    Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Incentives

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • Text Mining and Analytics: University of Illinois Urbana-Champaign
  • Perform exploratory data analysis on retail data with Python: Coursera
  • GenAI in Data Analytics: Meta
  • Engagement & Nurture Marketing Strategies: Northwestern University
  • AI Marketing Automation: LearnKartS
  • Analytics en las organizaciones: Universidad de los Andes
  • Intro to International Marketing: Yonsei University
  • Python for Data Analytics: DeepLearning.AI
  • Marketing Channel Functions: Emory University

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