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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Customer Centric Innovation

      Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), User Feedback, Needs Assessment, Consumer Behaviour, Business Strategies, Market Opportunities

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Mind and Machine

      Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Artificial Neural Networks, Probability Distribution, Behavioral Economics, Logical Reasoning, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Test Case, Human Factors, Theoretical Computer Science, Human Machine Interfaces

      4.4
      Rating, 4.4 out of 5 stars
      ·
      359 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera

      Empowering and Transforming Your Organization with GenAI

      Skills you'll gain: Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Organizational Effectiveness, Organizational Strategy, Workforce Development, Stakeholder Engagement, Business Leadership, Digital Transformation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      C++ Programming: Classes and Data

      Skills you'll gain: C++ (Programming Language), Object Oriented Programming (OOP), C and C++, Object Oriented Design, Programming Principles, Data Structures, Data Modeling, File Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to KPIs: Measuring Success in Business

      Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Improvement, Performance Reporting, Operational Performance Management, Business Analysis, Business Analytics, Data-Driven Decision-Making, Goal Setting, Prioritization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Generative AI: Labor and the Future of Work

      Skills you'll gain: Generative AI, Automation, Workforce Development, Labor Relations, Human Resources, Workforce Management, Artificial Intelligence, Emerging Technologies, Workforce Planning, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      5G Mobile Networks

      Skills you'll gain: Network Architecture, Emerging Technologies, Internet Of Things, Network Security, Network Protocols, Wireless Networks, Network Performance Management, Network Planning And Design, Computer Networking, Telecommunications, Cybersecurity, Cloud Engineering, Digital Communications, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Automation, Real Time Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      Identifying Security Vulnerabilities in C/C++Programming

      Skills you'll gain: Secure Coding, Application Security, C and C++, Linux, Vulnerability Assessments, Security Engineering, User Accounts, Data Validation, Debugging, Cryptography, C (Programming Language), Identity and Access Management, Encryption, File Management, OS Process Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Intermediate · Course · 1 - 4 Weeks

    • B

      BCG

      Digitale Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Design Thinking, Technology Strategies, Business Process Reengineering, Data Strategy, Growth Strategies, Business Strategies, Market Dynamics, Innovation, Emerging Technologies, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Software Engineering: Software Design and Project Management

      Skills you'll gain: Software Design Patterns, Software Architecture, Software Development Life Cycle, Software Quality Assurance, Software Design, Process Driven Development, Software Engineering, Quality Assurance, Systems Analysis, Object Oriented Design, Systems Design, Unified Modeling Language

      4.6
      Rating, 4.6 out of 5 stars
      ·
      147 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Media Relations and Crisis Management

      Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Corporate Communications, Communication Planning, Public Relations, Public Affairs, Media Strategy, Communication Strategies, Stakeholder Communications, Stakeholder Management, Real Time Data, Generative AI Agents

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École normale supérieure

      Les transitions énergétique & écologique dans les pays du Sud

      Skills you'll gain: Economic Development, Socioeconomics, Environmental Science, Energy and Utilities, Environment, Corporate Sustainability, International Finance, Environmental Policy, Environmental Resource Management, Risk Management, Economics, Policy, and Social Studies, Economics, Environmental Regulations, Banking, Governance, Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    1…260261262…680

    In summary, here are 10 of our most popular brand management courses

    • Customer Centric Innovation: University of Illinois Urbana-Champaign
    • Mind and Machine: University of Colorado Boulder
    • Empowering and Transforming Your Organization with GenAI: Coursera
    • C++ Programming: Classes and Data: University of London
    • Introduction to KPIs: Measuring Success in Business : Coursera Instructor Network
    • Generative AI: Labor and the Future of Work: University of Michigan
    • 5G Mobile Networks: LearnQuest
    • Identifying Security Vulnerabilities in C/C++Programming: University of California, Davis
    • Digitale Transformation: BCG
    • Software Engineering: Software Design and Project Management: The Hong Kong University of Science and Technology

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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