Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing
Intermediate · Guided Project · Less Than 2 Hours

INSEAD
Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Financial Inclusion, Business Analysis, Organizational Structure, Strategic Leadership, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Opportunities, Business Modeling, Case Studies, Market Analysis, Business Management, New Business Development
Beginner · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Workflow Management, Brochures, Marketing Design, Marketing Materials, Design, Digital Design, Graphic Design, Layout Design, File Management
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Supervised Learning, Classification Algorithms, Decision Tree Learning, Big Data, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Statistical Analysis, Machine Learning, Algorithms, Bayesian Statistics, Artificial Neural Networks, Model Evaluation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Manipulation, Data Management, Data Quality, Data Preprocessing, Data Validation, Data Integration, Data Modeling, Data Import/Export, Data Storage
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research
Intermediate · Course · 1 - 4 Weeks