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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Amazon Ads

      Foundations of Retail Media

      Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Paid media, Advertising, Advertising Campaigns, Brand Loyalty, Digital Marketing, Retail Sales, Promotional Strategies, Brand Awareness, Bidding, Performance Analysis, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      Snowflake - SnowPro Core Certification Preparation

      Skills you'll gain: Performance Tuning, User Accounts, Data Warehousing, Identity and Access Management, Data Modeling, Data Integration, SQL, Cloud Computing Architecture, Role-Based Access Control (RBAC), Data Import/Export, Business Intelligence, Data Transformation, Data Security, Scalability

      2.7
      Rating, 2.7 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Meta

      Working with Data

      Skills you'll gain: Restful API, SQL, React Native, Databases, API Design, Web Applications, Mobile Development, Data Manipulation, JSON, Data Storage, Authentications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Manage Your Versions with Git (Part II)

      Skills you'll gain: Git (Version Control System), Version Control, GitHub, Bitbucket, GitLab, Collaborative Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      53 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      ما هي الإدارة ولماذا نحتاج إليها |What and Why of Management

      Skills you'll gain: Business Management, Leadership and Management, Business Administration, Performance Management, Organizational Structure, Team Management, Organizational Effectiveness, Goal Setting, Leadership, Human Resources

      4.9
      Rating, 4.9 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Infosec

      Python for Active Defense

      Skills you'll gain: Cyber Threat Hunting, Threat Detection, System Monitoring, Cybersecurity, Cyber Operations, Continuous Monitoring, Network Security, Endpoint Security, Network Monitoring, Scripting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Meta

      Programación con JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Javascript, JSON, Web Development Tools, Unit Testing, Programming Principles, Object Oriented Programming (OOP), Node.JS, Computer Programming, Package and Software Management, Event-Driven Programming, Functional Design, Data Structures, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Chile

      Mi Primer Empleo (MPE)

      Skills you'll gain: Interviewing Skills, Social Media Management, Facebook, Expectation Management, LinkedIn, Professional Networking, Goal Setting, Personal Development, Business Writing, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Planning for a Google Workspace Deployment

      Skills you'll gain: Change Management, Data Migration, Organizational Change, Google Workspace, Application Deployment, User Provisioning, Cloud Computing, Active Directory, Interoperability, Email Security, End User Training and Support

      4.8
      Rating, 4.8 out of 5 stars
      ·
      396 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      企业金融概论(中文版)

      Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Securities (Finance), Asset Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Mixed · Course · 1 - 4 Weeks

    • L

      London Business School

      Agile Organisation: Strategies for Business Resilience

      Skills you'll gain: Resilience, Operational Risk, Leadership Development, Business Continuity, Team Motivation, Organizational Change, Crisis Management, Risk Management, Business Risk Management, Business Operations, Team Management, Leadership, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Business Management, Forecasting, Supply Chain Management, Decision Making, Information Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Virginia

      Gestión de productos digitales: Fundamentos modernos

      Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
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    1…261262263…680

    In summary, here are 10 of our most popular brand management courses

    • Foundations of Retail Media: Amazon Ads
    • Snowflake - SnowPro Core Certification Preparation: Board Infinity
    • Working with Data: Meta
    • Manage Your Versions with Git (Part II): Coursera Project Network
    • ما هي الإدارة ولماذا نحتاج إليها |What and Why of Management: Alfaisal University | KLD
    • Python for Active Defense: Infosec
    • Programación con JavaScript: Meta
    • Mi Primer Empleo (MPE): Universidad de Chile
    • Planning for a Google Workspace Deployment: Google Cloud
    • 企业金融概论(中文版): University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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