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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      常见慢性病的健康管理

      Skills you'll gain: Chronic Diseases, Long Term Care, Primary Care, Geriatrics, Internal Medicine, Home Health Care, Cardiology, Family Medicine, Preventative Care, Medical Management, Care Management, Nutrition and Diet

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of London

      Responsive Website Development and Design Capstone

      Skills you'll gain: User Experience Design, Wireframing, Persona (User Experience), Ideation, Technical Communication, Prototyping, Web Development, User Research, Software Development Life Cycle, Usability Testing, Web Design, Application Development, Responsive Web Design, Version Control, Brainstorming, Application Programming Interface (API)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera

      Empowering and Transforming Your Organization with GenAI

      Skills you'll gain: Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Organizational Effectiveness, Organizational Strategy, Workforce Development, Stakeholder Engagement, Business Leadership, Digital Transformation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Tecnología musical con software libre

      Skills you'll gain: Music Theory, Music, Open Source Technology, Media Production, Musical Composition, Music History, Electronic Hardware, Electronic Components, Post-Production, Electronics, Digital Communications, Aesthetics, Hardware Design, Multimedia, Collaborative Software, Instrumental Music, Patch Management, Programmable Logic Controllers, Music Performance, Data Sharing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      258 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Strategic management: Be competitive

      Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Organizational Effectiveness, Analysis, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      320 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Industrial Relations: Fostering Workplace Climate

      Skills you'll gain: Employee Engagement, Conflict Management, Employee Relations, Labor Relations, Team Leadership, People Management, Labor Law, Human Resources, Communication, Cross-Functional Collaboration, Compliance Management, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Golf Course Management: Best Practices

      Skills you'll gain: Architecture and Construction, Landscape Architecture, Land Management, Water Resources, Property Maintenance, Environmental Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      X

      Xbox

      Product Management Fundamentals

      Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Leadership for the future

      Skills you'll gain: Culture Transformation, Business Transformation, Communication Planning, Employee Engagement, Delegation Skills, Stakeholder Engagement, Corporate Communications, Stakeholder Communications, Business Communication, Strategic Communication, Professional Development, Mentorship, Process Improvement, Leadership, Business Process, Lifelong Learning, Digital Transformation, Workforce Development, Influencing, Team Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      266 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad Austral

      Aprendiendo a aprender para jóvenes

      Skills you'll gain: Learning Strategies, Willingness To Learn, Time Management, Mental Concentration, Productivity, Cognitive flexibility, Growth Mindedness, Self-Awareness, Neurology, Nutrition and Diet

      4.9
      Rating, 4.9 out of 5 stars
      ·
      466 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      UBITS

      Inocuidad alimentaria: conoce las normas HACCP y BRC

      Skills you'll gain: Standard Operating Procedure, Food Quality Assurance And Control, Safety Training, Food Safety and Sanitation, Sanitation, Safety Audits, Good Manufacturing Practices, Procedure Development, Compliance Management, Risk Management Framework, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Generative AI: Impact on Business and Society

      Skills you'll gain: Consumer Behaviour, Business Risk Management, Business Operations, Generative AI, Business Ethics, Social Studies, Global Marketing, Data Ethics, Environmental Issue, Public Safety and National Security, Governance, Cultural Diversity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…269270271…684

    In summary, here are 10 of our most popular brand management courses

    • 常见慢性病的健康管理: Shanghai Jiao Tong University
    • Responsive Website Development and Design Capstone : University of London
    • Empowering and Transforming Your Organization with GenAI: Coursera
    • Tecnología musical con software libre: Universidad Nacional Autónoma de México
    • Strategic management: Be competitive: Macquarie University
    • Industrial Relations: Fostering Workplace Climate: Coursera Instructor Network
    • Golf Course Management: Best Practices: University of Illinois Urbana-Champaign
    • Product Management Fundamentals: Xbox
    • Leadership for the future: Fundação Instituto de Administração
    • Aprendiendo a aprender para jóvenes: Universidad Austral

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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