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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Building Your Freelancing Career Capstone

    Skills you'll gain: Business Planning, Business Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Financial Planning, Service Design, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistics, Statistical Analysis, Data Analysis, Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Trend Analysis, Policy Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Planning a Machine Learning Project

    Skills you'll gain: Feasibility Studies, Business Analysis, Business Analytics, Decision Making, Strategic Decision-Making, Data-Driven Decision-Making, Machine Learning, Strategic Thinking, Business Leadership, Project Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Начинаем работать с Canva

    Skills you'll gain: Canva (Software), Infographics, Video Production, Content Creation, Design, Video Editing, Graphic Design, Graphic and Visual Design Software, Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Model Evaluation, Statistical Analysis, Statistical Modeling, Social Sciences, Correlation Analysis, Research Methodologies, Data Analysis Software, Data Analysis, Regression Analysis, Mathematical Modeling, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Matplotlib: Python Data Visualization & Wrangling

    Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Statistical Visualization, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Scatter Plots, Histogram, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Image Quality, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building Your Freelancing Career Capstone: California Institute of the Arts
  • Data Science at Scale - Capstone Project: University of Washington
  • Statistics For Data Science: Coursera
  • Exploratory Data Analysis for the Public Sector with ggplot: University of Michigan
  • Understanding Corporate Communications: Starweaver
  • Planning a Machine Learning Project: Amazon Web Services
  • Sales mindset y análisis de mercado: UBITS
  • Начинаем работать с Canva: Coursera
  • Launching Your Freelancing Business: California Institute of the Arts
  • الاستراتيجية التنافسية : Ludwig-Maximilians-Universität München (LMU)

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