• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Visualization and Dashboards with Excel and Cognos

      Skills you'll gain: Data Storytelling, Pivot Tables And Charts, Dashboard, IBM Cognos Analytics, Data Visualization Software, Data Visualization, Looker (Software), Histogram, Microsoft Excel, Tree Maps, Data Analysis, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Programming with Python and Java

      Skills you'll gain: Java Programming, Object Oriented Programming (OOP), Pandas (Python Package), Java, Eclipse (Software), Unit Testing, Data Analysis, Matplotlib, Data Science, Data Structures, Data Visualization, Jupyter, Data Visualization Software, Data Manipulation, Data Cleansing, Scatter Plots, Python Programming, Histogram, Computer Programming, Programming Principles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Business Analytics using Excel

      Skills you'll gain: Descriptive Statistics, Excel Macros, Microsoft Excel, Pivot Tables And Charts, Data Visualization, Dashboard, Excel Formulas, Analytics, Data Analysis, Data Manipulation, Regression Analysis, Correlation Analysis

      3.6
      Rating, 3.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      F

      Fractal Analytics

      Model Context Protocol (MCP) Mastery

      Skills you'll gain: Application Security, Security Controls, Interoperability, Computer Security, IT Security Architecture, Generative AI Agents, Real Time Data, Agentic systems, Generative AI, Servers, Application Development, Automation, Computer Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing with Classification and Vector Spaces

      Skills you'll gain: Natural Language Processing, Applied Machine Learning, Text Mining, Supervised Learning, Dimensionality Reduction, Regression Analysis, Feature Engineering, Bayesian Statistics, Machine Learning Algorithms, Artificial Intelligence, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality and Food Services, Global Marketing, Product Quality (QA/QC), Business Strategy, Brand Management, Value Propositions, Customer Analysis, Competitive Analysis, Growth Strategies, Brand Strategy, Market Opportunities, Consumer Behaviour, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Digital Marketing, Search Engine Marketing, Digital Transformation, Marketing Strategies, Social Media Marketing, Marketing Analytics, Search Engine Optimization, Content Performance Analysis, Marketing Effectiveness, Digital Advertising, Customer experience strategy (CX), Keyword Research, Email Marketing, Web Analytics and SEO, Customer Acquisition Management, Paid media, Lead Generation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Build Dynamic User Interfaces (UI) for Websites

      Skills you'll gain: Wireframing, Responsive Web Design, User Research, User Experience Design, Design Research, UI/UX Research, Prototyping, Persona (User Experience), User Centered Design, Design Reviews, Usability Testing, Mockups, User Flows, Web Content Accessibility Guidelines, Information Architecture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Executive Data Science

      Skills you'll gain: Exploratory Data Analysis, Data Management, Data Analysis, Team Building, Data Presentation, Statistical Modeling, Statistical Inference, Data Literacy, Statistical Methods, Recruitment, Big Data, Leadership, Team Leadership, Analytical Skills, Team Management, Technical Communication, Data Cleansing, Data Science, Data Manipulation, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Marketing Automation, Prompt Engineering, Dashboard, Marketing Analytics, HubSpot CRM, Campaign Management, Lead Generation, Marketing Strategies, Email Marketing, Workflow Management, ChatGPT, MarTech, Customer Relationship Management (CRM) Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Data Mining

      Skills you'll gain: Data Visualization, Text Mining, Dashboard, Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Statistical Visualization, Data Presentation, Data Literacy, Data Mining, Exploratory Data Analysis, Data Analysis, Natural Language Processing, Unsupervised Learning, Unstructured Data, Applied Machine Learning, Data Mapping, Tableau Software, Graphing, Anomaly Detection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medicine

      Skills you'll gain: Image Analysis, Clinical Trials, Predictive Modeling, Data Processing, Deep Learning, Risk Modeling, Computer Vision, Applied Machine Learning, Statistical Methods, Feature Engineering, Predictive Analytics, Keras (Neural Network Library), Patient Treatment, Data Validation, Treatment Planning, Machine Learning, Statistical Modeling, Statistical Machine Learning, Medical Science and Research, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…272829…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Visualization and Dashboards with Excel and Cognos: IBM
    • Introduction to Programming with Python and Java: University of Pennsylvania
    • Business Analytics using Excel: Simplilearn
    • Model Context Protocol (MCP) Mastery: Fractal Analytics
    • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
    • Food & Beverage Management: Università Bocconi
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • Build Dynamic User Interfaces (UI) for Websites: Google
    • Executive Data Science: Johns Hopkins University
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok