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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google

      Cybersécurité Google

      Skills you'll gain: Vulnerability Management, Threat Modeling, Open Web Application Security Project (OWASP), Intrusion Detection and Prevention, Incident Response, Computer Security Incident Management, Stakeholder Communications, Vulnerability Assessments, Threat Detection, Hardening, Network Security, Security Controls, Threat Management, Security Information and Event Management (SIEM), TCP/IP, Risk Management Framework, Bash (Scripting Language), Linux, Debugging, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      452 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Scrimba

      Build AI Apps with ChatGPT, Dall-E, and GPT-4

      Skills you'll gain: Prompt Engineering, Version Control, OpenAI, GitHub, ChatGPT, Generative AI, Cloud API, Application Programming Interface (API), Application Deployment, Real Time Data, Artificial Intelligence, Data Ethics, Image Analysis, Large Language Modeling, Application Security

      4.4
      Rating, 4.4 out of 5 stars
      ·
      160 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Programming Mobile Applications for Android Handheld Systems: Part 2

      Skills you'll gain: Android Development, Mobile Development, Data Management, User Interface (UI), UI Components, Human Computer Interaction, Java Programming, System Programming, Network Model, Geographic Information Systems, Interactive Design, Animations, Computer Graphics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Put It All Together: Prepare for a Cloud Data Analyst Job

      Skills you'll gain: Generative AI, Data Ethics, Data Analysis, Analytics, Google Cloud Platform, Large Language Modeling, Artificial Intelligence, Data Storytelling, Professional Development, Data Presentation, Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Internet of Things V2: DragonBoard™ bring up and community ecosystem

      Skills you'll gain: Version Control, Integrated Development Environments, GitHub, Git (Version Control System), Internet Of Things, Development Environment, Embedded Software, Software Development Tools, Embedded Systems, Prototyping, Linux, Operating Systems, Peripheral Devices, Command-Line Interface, Computer Hardware

      3.9
      Rating, 3.9 out of 5 stars
      ·
      38 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      企业金融概论(中文版)

      Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Securities (Finance), Asset Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Design and Build a Data Warehouse for Business Intelligence Implementation

      Skills you'll gain: Data Warehousing, Dashboard, Star Schema, Data Visualization Software, Data Mart, MicroStrategy, Business Intelligence, Data Integration, Data Architecture, Extract, Transform, Load, Data Modeling, Database Design, PostgreSQL, SQL, Analytical Skills, Query Languages, Data Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      290 reviews

      Mixed · Course · 1 - 3 Months

    • L

      London Business School

      Agile Organisation: Strategies for Business Resilience

      Skills you'll gain: Resilience, Operational Risk, Leadership Development, Business Continuity, Team Motivation, Organizational Change, Crisis Management, Risk Management, Business Risk Management, Business Operations, Team Management, Leadership, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Business Management, Forecasting, Supply Chain Management, Decision Making, Information Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • L

      L&T EduTech

      Infrastructure for Transportation Systems

      Skills you'll gain: Construction Engineering, Civil Engineering, Construction, Building Services Engineering, Civil and Architectural Engineering, HVAC, Public Works, Transportation Operations, Architecture and Construction, Construction Management, Structural Engineering, Engineering Design Process, Structural Analysis, Building Design, Facility Management, Emerging Technologies, Engineering Calculations, Energy and Utilities, Environmental Engineering, Architectural Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Advanced · Specialization · 3 - 6 Months

    • B

      Banco Interamericano de Desarrollo

      Gestión con enfoque en riesgos en proyectos de desarrollo

      Skills you'll gain: Project Risk Management, Risk Management, Risk Analysis, Risk Mitigation, Project Design, Continuous Monitoring, Project Management, Decision Making, Prioritization, Probability & Statistics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      88 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Sustainable Neighborhoods

      Skills you'll gain: Land Development, Landscape Architecture, Architectural Design, Environment, Community Development, Public Works, Building Design, Environment and Resource Management, Environmental Issue, Geographic Information Systems, Economic Development, Diversity Equity and Inclusion Initiatives, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      A prática da gestão de clubes e federações esportivas

      Skills you'll gain: Media Relations, Organizational Strategy, Marketing, Business Management, Financial Management, Public Relations, Event Management, Organizational Structure, Strategic Marketing, Budget Management, Advertising Sales, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      273 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…270271272…684

    In summary, here are 10 of our most popular brand management courses

    • Cybersécurité Google: Google
    • Build AI Apps with ChatGPT, Dall-E, and GPT-4: Scrimba
    • Programming Mobile Applications for Android Handheld Systems: Part 2: University of Maryland, College Park
    • Put It All Together: Prepare for a Cloud Data Analyst Job: Google Cloud
    • Internet of Things V2: DragonBoard™ bring up and community ecosystem: University of California San Diego
    • 企业金融概论(中文版): University of Pennsylvania
    • Design and Build a Data Warehouse for Business Intelligence Implementation: University of Colorado System
    • Agile Organisation: Strategies for Business Resilience: London Business School
    • Infrastructure for Transportation Systems: L&T EduTech
    • Gestión con enfoque en riesgos en proyectos de desarrollo: Banco Interamericano de Desarrollo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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