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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Improve Business Performance with Google Forms

      Skills you'll gain: Google Sheets, Data Visualization, User Feedback, Customer experience improvement, Employee Surveys, Spreadsheet Software, Customer Insights, Customer Analysis, Customer Service, Customer Relationship Management, Google Workspace, Trend Analysis, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      558 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Generative AI in Human Resources

      Skills you'll gain: HR Tech, Human Resources, Data Ethics, Generative AI, Recruitment, Talent Recruitment, Employee Engagement, Human Resource Strategy, AI Personalization, Employee Performance Management, Automation, Business Ethics, Diversity and Inclusion, Data-Driven Decision-Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Sourcing Excellence

      Skills you'll gain: Supply Chain Management, Strategic Sourcing, Forecasting, Supply Chain Planning, Materials Management, Procurement, Supplier Management, Inventory Management System, Process Improvement, Supplier Quality Management, Payment Processing, Cash Flows, Product Quality (QA/QC)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Advanced · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Fundamentals of VueJS

      Skills you'll gain: Vue.JS, JavaScript Frameworks, UI Components, Front-End Web Development, Web Applications, Event-Driven Programming, Development Environment, Data Management

      3.4
      Rating, 3.4 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Vulnerabilidades y pruebas de penetración

      Skills you'll gain: Penetration Testing, Threat Detection, Vulnerability Assessments, Threat Modeling, Cybersecurity, Vulnerability Management, Cyber Security Assessment, Risk Management Framework, Cyber Attacks, Security Testing, Information Technology, Cyber Risk, Web Servers, Servers, Web Applications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer Support, Customer experience improvement, Customer Engagement, Personalized Service, Operational Efficiency, Technology Strategies, Business Process Automation, Data Ethics, Automation, Business Ethics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Administración de las Tecnologías de la Información

      Skills you'll gain: Business Process Management, Business Process, IT Management, Business Process Improvement, Technical Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Business Technologies, Leadership and Management, Business Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      368 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      BCG

      التحوّل الرقمي

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Linux: Processes & System Resource Management for DevOps

      Skills you'll gain: Linux Servers, Linux Administration, Unix, Linux Commands, Linux, Command-Line Interface, OS Process Management, Debugging, System Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Colorado System

      Cloud Computing Security

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Amazon Elastic Compute Cloud, Cloud Computing, Cloud Security, Load Balancing, User Accounts, Apache, Web Servers, System Configuration, Command-Line Interface, Firewall, Linux, Debugging

      4.5
      Rating, 4.5 out of 5 stars
      ·
      131 reviews

      Beginner · Course · 1 - 4 Weeks

    • Q

      Queen Mary University of London

      Cloud Computing Law: Data Protection and Cybersecurity

      Skills you'll gain: General Data Protection Regulation (GDPR), Law, Regulation, and Compliance, Cloud Security, Personally Identifiable Information, Data Security, Information Privacy, Cybersecurity, Cloud Services, Cloud Computing, Data Governance, Regulatory Requirements, Incident Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Seguridad en la red

      Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Information Systems Security, Cybersecurity, Cloud Security, Cyber Security Strategy, Intrusion Detection and Prevention, Data Security, Security Controls

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…271272273…684

    In summary, here are 10 of our most popular brand management courses

    • Improve Business Performance with Google Forms: Coursera Project Network
    • Introduction to Generative AI in Human Resources: Coursera Instructor Network
    • Sourcing Excellence: Rutgers the State University of New Jersey
    • Fundamentals of VueJS: Board Infinity
    • Vulnerabilidades y pruebas de penetración: Universidad de los Andes
    • GenerativeAI for Customer Success: Coursera Instructor Network
    • Administración de las Tecnologías de la Información: Universidad de Palermo
    • التحوّل الرقمي: BCG
    • Linux: Processes & System Resource Management for DevOps: Coursera Project Network
    • Cloud Computing Security: University of Colorado System

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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