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    Results for "marketing strategy"

    • University of Maryland, College Park

      New Map for Product Managers: Superpower Grand Strategies

      Skills you'll gain: Strategic Partnership, Demography, Forecasting, Market Trend, Global Marketing, Market Dynamics, Economics, International Relations, Economic Development, Socioeconomics, Environmental Issue, Financial Systems, Business Strategy, Strategic Decision-Making

      Beginner · Course · 1 - 3 Months

    • Coursera Project Network

      Mural para principiantes

      Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Productivity

      Beginner · Guided Project · Less Than 2 Hours

    • Johns Hopkins University

      Advanced Network Analysis and Incident Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Threat Intelligence, Intrusion Detection and Prevention, Anomaly Detection, Cyber Security Strategy, Threat Detection, Network Analysis, Network Security, Network Monitoring, NIST 800-53, Cloud Security

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New

      Board Infinity

      Product Manager's Interview Playbook: Strategies for Success

      Skills you'll gain: Product Design, Interviewing Skills, Product Management, Storytelling, User Story, Product Development, Estimation, Technical Product Management, Analysis, Portfolio Management, Product Strategy, Presentations, Complex Problem Solving

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      Comment avoir plus d'abonné sur Twitter en twettant

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Comment commencer avec Pinterest Shopping

      Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media

      Beginner · Guided Project · Less Than 2 Hours

    • University of Maryland, College Park

      Platform Product Essentials

      Skills you'll gain: Platform As A Service (PaaS), Digital Transformation, Cloud Platforms, Product Management, Systems Integration, System Implementation, Business Transformation, Cost Management, Business Process, Team Oriented, Enterprise Architecture, Project Management, Agile Methodology, Scalability, Business Strategy

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free

      Goldman Sachs

      Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  

      Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Market Research, Price Negotiation, Customer Insights, Market Analysis

      Mixed · Course · 1 - 4 Weeks

    • Coursera Project Network

      Material Design 3 for Beginners : Customizing Components

      Skills you'll gain: Figma (Design Software), User Experience Design, User Centered Design, Design, Design Elements And Principles, Style Guides

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Goldman Sachs

      Les bases de la gestion avec Goldman Sachs 10,000 Women

      Skills you'll gain: Human Resources Management and Planning, Employee Performance Management, Human Resource Strategy, Delegation Skills, Organizational Change, Team Building, Subcontracting, Employee Coaching, Employee Training, Recruitment, Organizational Structure

      Mixed · Course · 1 - 4 Weeks

    • Coursera Project Network

      Erstelle Stories für Instagram und Facebook in Easil

      Skills you'll gain: Instagram, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New

      Whizlabs

      Design and Implement Build and Release Pipelines

      Skills you'll gain: CI/CD, Package and Software Management, Infrastructure as Code (IaC), Azure DevOps, Continuous Delivery, Application Deployment, Continuous Integration, DevOps, Release Management, Software Versioning, Version Control, Microsoft Azure, Development Testing, Test Engineering, YAML

      Intermediate · Course · 1 - 4 Weeks

    Searches related to marketing strategy

    marketing strategy for engineers and technologists
    marketing strategy for entrepreneurs
    marketing strategy capstone project
    the "who" of the marketing strategy:segmentation & targeting
    influencer marketing strategy
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    fundamentals of marketing strategy
    1…271272273…288

    In summary, here are 10 of our most popular marketing strategy courses

    • New Map for Product Managers: Superpower Grand Strategies: University of Maryland, College Park
    • Mural para principiantes: Coursera Project Network
    • Advanced Network Analysis and Incident Response: Johns Hopkins University
    • Product Manager's Interview Playbook: Strategies for Success: Board Infinity
    • Comment avoir plus d'abonné sur Twitter en twettant: Coursera Project Network
    • Comment commencer avec Pinterest Shopping: Coursera Project Network
    • Platform Product Essentials: University of Maryland, College Park
    • Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  : Goldman Sachs
    • Material Design 3 for Beginners : Customizing Components: Coursera Project Network
    • Les bases de la gestion avec Goldman Sachs 10,000 Women: Goldman Sachs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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