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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Pipeline

    Skills you'll gain: Data Mining, Data Warehousing, Data Pipelines, Data Preprocessing, Data Modeling, Data Management, Data Cleansing, Model Evaluation, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Quality, Applied Machine Learning

    Build toward a degree

    3.9
    Rating, 3.9 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Dataflow, Google Cloud Platform, Real Time Data, Data Pipelines, Data Warehousing, Extract, Transform, Load, Data Lakes, Data Transformation, Model Deployment, Apache Airflow, Big Data, Tensorflow, Workflow Management, Data Governance, Dashboard, Apache Spark, Data Architecture, Data Processing, Metadata Management, Unstructured Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Information Design and Visualizations

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Tableau Software, Infographics, Dashboard, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Business Analytics, Peer Review

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

    Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Soccer Data Ingestion

    Skills you'll gain: Google Cloud Platform, Big Data, Cloud Storage, Query Languages, Data Import/Export, Data Migration, Analytics, Data Science, Data Analysis Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Financial Analysis, Financial Statement Analysis, Financial Modeling, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Management, Investments, Risk Analysis, Corporate Finance, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    Advanced SAS Programming Techniques

    Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Mining Pipeline: University of Colorado Boulder
  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Healthcare Information Design and Visualizations: Northeastern University
  • Lancer une campagne publicitaire sur Pinterest: Coursera
  • Master Data Analysis with Pandas: Learning Path 1 (Enhanced): Coursera
  • Market Research and Competitive Analysis: Xbox
  • Measurement – Turning Concepts into Data: Johns Hopkins University
  • BigQuery Soccer Data Ingestion: Google Cloud
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver

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