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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Macquarie University

      مهارات برنامج Excel للعمل: المبادئ الأساسية

      Skills you'll gain: Data Visualization, Microsoft Excel, Data Management, Spreadsheet Software, Excel Formulas, Data Entry, Productivity Software, File Management, Editing

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      269 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IESE Business School

      Crisis Communications

      Skills you'll gain: Corporate Communications, Media Relations, Persuasive Communication, Crisis Management, Public Relations, Strategic Communication, Communication, Media Strategy, Public Speaking, Ethical Standards And Conduct, Business Ethics, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Intermediate Object-Oriented Programming for Unity Games

      Skills you'll gain: Unity Engine, Video Game Development, Object Oriented Programming (OOP), C# (Programming Language), Software Design Patterns, Event-Driven Programming, Computer Programming, UI Components, Data Import/Export, Debugging, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      324 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      Program Manager Capstone

      Skills you'll gain: Program Management, Project Management Life Cycle, Stakeholder Management, Communication Planning, Project Management, Stakeholder Communications, Project Planning, Project Closure, Resource Management, Risk Management, Portfolio Management, Organizational Strategy, Benefits Administration, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Crowdfunding

      Skills you'll gain: Fundraising and Crowdsourcing, Campaign Management, Social Media, Presentations, Budgeting, Entrepreneurship, Community Development, Promotional Strategies, Marketing Psychology, Consumer Behaviour, Social Sciences

      4.6
      Rating, 4.6 out of 5 stars
      ·
      412 reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Packt

      Advanced Scheduling and Project Optimization in Primavera P6

      Skills you'll gain: Scheduling, Project Schedules, Project Management, Timelines, Project Management Software, Milestones (Project Management), Work Breakdown Structure, Management Reporting, Performance Reporting, Resource Management, Administration, System Configuration, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Advanced · Course · 1 - 3 Months

    • A

      Amazon Ads

      Foundations of Retail Media

      Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Paid media, Advertising, Advertising Campaigns, Brand Loyalty, Digital Marketing, Retail Sales, Promotional Strategies, Brand Awareness, Bidding, Performance Analysis, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Shell Scripting with Bash: Basics

      Skills you'll gain: Bash (Scripting Language), Shell Script, Scripting, Command-Line Interface, Unix Shell, Unix Commands, Linux Commands, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Linux: Introduction to Shell Scripting for DevOps

      Skills you'll gain: Bash (Scripting Language), Shell Script, Linux Commands, Linux, Scripting, DevOps, File Management, Unix, Command-Line Interface

      4.6
      Rating, 4.6 out of 5 stars
      ·
      76 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Generative AI: Labor and the Future of Work

      Skills you'll gain: Generative AI, Automation, Workforce Development, Labor Relations, Human Resources, Workforce Management, Artificial Intelligence, Emerging Technologies, Workforce Planning, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Peking University

      Java程序设计

      Skills you'll gain: Java Programming, Object Oriented Programming (OOP), Computer Programming, C and C++, JUnit, Java Platform Enterprise Edition (J2EE), Network Model, UI Components, Software Design Patterns, User Interface (UI), Debugging, Data Structures, Application Development, Event-Driven Programming, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      208 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build a Portfolio Website with HTML, CSS, and JavaScript

      Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Web Development, HTML and CSS, Web Design and Development, Javascript, Front-End Web Development, Web Content, Web Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      95 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…273274275…684

    In summary, here are 10 of our most popular brand management courses

    • مهارات برنامج Excel للعمل: المبادئ الأساسية: Macquarie University
    • Crisis Communications : IESE Business School
    • Intermediate Object-Oriented Programming for Unity Games: University of Colorado System
    • Program Manager Capstone: IBM
    • Crowdfunding: University of Pennsylvania
    • Advanced Scheduling and Project Optimization in Primavera P6: Packt
    • Foundations of Retail Media: Amazon Ads
    • Shell Scripting with Bash: Basics: Coursera Project Network
    • Linux: Introduction to Shell Scripting for DevOps: Coursera Project Network
    • Generative AI: Labor and the Future of Work: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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