• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artificial para Finanças

    Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Welding Processes in Heavy Manufacturing & Quality Controls

    Skills you'll gain: Manufacturing Processes, Automation, Internet Of Things, Manufacturing Standards, Quality Assurance, Manufacturing Operations, Construction Inspection, Process Control, Product Testing, Materials science, Big Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un organigrama con Canva

    Skills you'll gain: Canva (Software), Presentations, Organizational Structure, Graphical Tools, Data Visualization, Productivity Software, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Analyzing and Visualizing Data the Google Way

    Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using probability distributions for real world problems in R

    Skills you'll gain: Statistical Inference, Probability Distribution, R Programming, Statistical Visualization, Statistics, Data Visualization, Statistical Analysis, Statistical Modeling, Statistical Hypothesis Testing, Data Analysis, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Science with R

    Skills you'll gain: Data Ethics, Exploratory Data Analysis, Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Web Scraping, Ggplot2, Model Evaluation, Data Visualization Software, Predictive Modeling, Tidyverse (R Package), Data Visualization, Data Analysis, Regression Analysis, Responsible AI, Data Transformation, R Programming, Data Science, Data Wrangling, Version Control

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: Time Series Analysis

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Bayesian Statistics, Statistical Modeling, R (Software), Statistical Analysis, Statistical Inference, Regression Analysis, Data Analysis, Mathematical Modeling, Model Evaluation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Management Consulting, Mergers & Acquisitions, Business Consulting, Growth Strategies, Due Diligence, Strategic Thinking, Profit and Loss (P&L) Management, Business Strategies, Price Negotiation, Market Opportunities, Financial Analysis, Competitive Analysis, Go To Market Strategy, Case Studies, Business Analysis, Market Analysis, Revenue Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Data Analysis, Generative AI, Data Visualization Software, Analysis, Data Manipulation, Artificial Intelligence, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Hootsuite pour les débutants

    Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Mathematical Modeling

    Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Analytical Skills, Statistics, Systems Of Measurement, Correlation Analysis, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…276277278…406

In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentos de Inteligência Artificial para Finanças: Fundação Instituto de Administração
  • Welding Processes in Heavy Manufacturing & Quality Controls: L&T EduTech
  • Crea un organigrama con Canva: Coursera
  • Avatar Psychology for Designers: Michigan State University
  • Analyzing and Visualizing Data the Google Way: Google Cloud
  • Using probability distributions for real world problems in R: Coursera
  • Data Science with R: Duke University
  • Bayesian Statistics: Time Series Analysis: University of California, Santa Cruz
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • GenAI for Data Analysis : OpenAI Assistant API : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok