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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      CertNexus

      Detect and Mitigate Ethical Risks

      Skills you'll gain: Data Ethics, Accountability, Risk Management, Operational Risk, Risk Analysis, Business Risk Management, Information Privacy, Risk Mitigation, Safety and Security, Ethical Standards And Conduct, Artificial Intelligence, Stakeholder Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Connect Your Services with Microsoft Azure Service Bus

      Skills you'll gain: Microsoft Azure, C# (Programming Language), Service Oriented Architecture, Cloud Storage, Microservices, Cloud Development, Cloud Applications, Distributed Computing, Event-Driven Programming, Scalability, Real Time Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      The Business Intelligence (BI) Analyst Capstone Project

      Skills you'll gain: Presentations, Business Intelligence, Dashboard, Tableau Software, IBM Cognos Analytics, Statistical Analysis, Data Analysis, Looker (Software), Regression Analysis, PostgreSQL, Microsoft PowerPoint, Pivot Tables And Charts, Data Visualization Software, Data Cleansing, Microsoft Excel, SQL, Data Manipulation, LinkedIn, Data Quality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Work with Components in Figma

      Skills you'll gain: Figma (Design Software), UI Components, Style Guides, Wireframing, Software Design, Mockups

      4.4
      Rating, 4.4 out of 5 stars
      ·
      153 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      The State University of New York

      Applied Digital Literacy

      Skills you'll gain: Digital Design, Infographics, Content Creation, Brainstorming, Web Content, Planning, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Digital Communications, Intellectual Property, Peer Review, Data Ethics, Ethical Standards And Conduct, Organizational Skills, Journals, Style Guides

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Design Thinking for Innovators

      Skills you'll gain: Design Thinking, Business Transformation, Process Design, Business Process, Human Centered Design, Business Solutions, Innovation, Creative Problem-Solving, Ideation, Creativity, Overcoming Obstacles, User Research, User Feedback, Empathy, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      ¿Cómo financiar mi empresa?

      Skills you'll gain: Entrepreneurial Finance, Financial Analysis, Revenue Forecasting, Profit and Loss (P&L) Management, Cash Flows, Financial Statements, Cost Estimation, Financial Forecasting, Business Planning, Sales Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Data Transformation in the Cloud

      Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Data Visualization, Extract, Transform, Load, Data Integration, Data Processing, Data Management, Data Migration, Data Collection, Cloud Computing, Cloud Storage, Data Analysis, SQL

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      L&T EduTech

      Mastering Geospatial Analysis with QGIS

      Skills you'll gain: Spatial Analysis, GIS Software, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Building Information Modeling, Data Manipulation, Global Positioning Systems, Network Analysis, Image Analysis, Data Import/Export, Unsupervised Learning, Software Installation, Supervised Learning, UI Components

      4
      Rating, 4 out of 5 stars
      ·
      20 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Agile Projects: Developing Tasks with Taiga

      Skills you'll gain: User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Value Propositions, Stakeholder Communications, Customer experience strategy (CX)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      E

      ESCP Business School

      Comprendre l'écologie, pour une économie innovante

      Skills you'll gain: Environmental Issue, Energy and Utilities, Environmental Policy, Environmental Science, Environment and Resource Management, Socioeconomics, Economics, Systems Thinking, Public Health, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      323 reviews

      Mixed · Course · 1 - 3 Months

    • N

      Northeastern University

      Evaluating the Quality of Healthcare Delivery

      Skills you'll gain: Quality Assessment, Program Evaluation, Health Systems, Health Care, Patient Safety, Quality Improvement, Performance Measurement, Health Policy, Scientific Methods, Performance Reporting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…278279280…684

    In summary, here are 10 of our most popular brand management courses

    • Detect and Mitigate Ethical Risks: CertNexus
    • Connect Your Services with Microsoft Azure Service Bus: Microsoft
    • The Business Intelligence (BI) Analyst Capstone Project: SkillUp EdTech
    • Work with Components in Figma: Coursera Project Network
    • Applied Digital Literacy: The State University of New York
    • Design Thinking for Innovators: Coursera Instructor Network
    • ¿Cómo financiar mi empresa?: Universidad de los Andes
    • Data Transformation in the Cloud: Google Cloud
    • Mastering Geospatial Analysis with QGIS: L&T EduTech
    • Agile Projects: Developing Tasks with Taiga: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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