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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Growth Strategies, Marketing Analytics, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      66 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Customer Demand Planning, Marketing Analytics, Forecasting, Supply Chain Planning, Regression Analysis, Trend Analysis, Time Series Analysis and Forecasting, Predictive Modeling, Data Analysis, Data Processing, Statistical Analysis, Data Collection, Exploratory Data Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Introduction to Probability and Data with R

      Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R Programming, Bayesian Statistics, Data Analysis, Probability Distribution, Probability, Statistical Analysis, Quantitative Research, Statistics, Statistical Inference, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Strategic Thinking, Organizational Strategy, Organizational Structure, Strategic Decision-Making, Peer Review, Strategic Planning, Plan Execution, Project Management, Competitive Analysis, Performance Measurement, Culture Transformation, Business Planning, Innovation, Market Analysis, Resource Management, Global Marketing, Project Implementation, Key Performance Indicators (KPIs), Technology Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics

      Skills you'll gain: Bayesian Statistics, Time Series Analysis and Forecasting, R Programming, Statistical Methods, Data Presentation, Forecasting, Predictive Modeling, Statistical Inference, Statistical Modeling, Markov Model, Probability, Probability & Statistics, Statistical Machine Learning, Data Analysis, Statistical Analysis, Regression Analysis, Statistics, Unsupervised Learning, Probability Distribution, Data Science

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Data Analyst

      Skills you'll gain: Data Management, Business Metrics, Data Storytelling, Data Collection, Descriptive Statistics, Matplotlib, Key Performance Indicators (KPIs), Bayesian Statistics, Spreadsheet Software, Data Governance, Statistical Hypothesis Testing, Data Visualization, Data Quality, Dashboard, Data Cleansing, Data Storage, Data Analysis, Pandas (Python Package), SQL, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundamentals of GIS

      Skills you'll gain: ArcGIS, Geospatial Mapping, Geographic Information Systems, Data Sharing, Spatial Analysis, Data Access, Metadata Management, Data Mapping, Data Import/Export, Data Manipulation, Data Visualization, Data Analysis, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: People Management, Business Management, Entrepreneurship, Financial Analysis, Innovation, Business Operations, Human Resource Strategy, Financial Statements, Marketing, Business Modeling, Finance, New Business Development, Operational Efficiency, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy Analysis, Business Economics, Production Management, Competitive Analysis, Resource Allocation, Economics, Policy, and Social Studies, Environmental Issue, Price Negotiation, Operating Cost, Decision Making, Strategic Decision-Making, Socioeconomics, Public Policies, Market Analysis, Profit and Loss (P&L) Management, Social Sciences, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: E-Commerce, Online Advertising, Order Fulfillment, Google Ads, Digital Advertising, Customer Engagement, Marketing, Advertising, Brand Strategy, Market Trend, Product Knowledge, Web Analytics, Process Optimization, Market Research, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Social Media Strategy, Account Strategy, Account Management, Digital Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      329 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Predictive Modeling, Text Mining, Marketing, Advanced Analytics, Analytics, Predictive Analytics, Data Analysis, Customer Insights, Regression Analysis, Statistical Analysis, Marketing Strategy and Techniques, Digital Marketing, R Programming, Natural Language Processing, Machine Learning, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Demand Analytics: Rutgers the State University of New Jersey
    • Introduction to Probability and Data with R: Duke University
    • Strategic Management and Innovation: Copenhagen Business School
    • Bayesian Statistics: University of California, Santa Cruz
    • Meta Data Analyst: Meta
    • Fundamentals of GIS: University of California, Davis
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
    • Microeconomics Principles: University of Illinois Urbana-Champaign
    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google

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