Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Cyber Operations, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Content Creation, Branding, Content Marketing, Graphic Design, Design, Promotional Materials, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Literacy, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Data Integration, Data Analysis Expressions (DAX), Data Import/Export, Marketing Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Target Audience, Production Schedule, Scheduling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store, Corporate Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft SQL Servers, Relational Databases, Database Architecture and Administration, Data Analysis, Business Analytics
Beginner · Course · 3 - 6 Months

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management
Beginner · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Data Entry, Spreadsheet Software, Customer Service, Data Security, Data Management, Billing & Invoicing, User Accounts, Editing
Beginner · Guided Project · Less Than 2 Hours