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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      N

      National Taiwan University

      食品安全與風險分析(Food Safety&Risk Analysis)

      Skills you'll gain: Emergency Response, Risk Analysis, Food Quality Assurance And Control, Crisis Management, Food Safety and Sanitation, Risk Management, Safety Culture, Stakeholder Communications, Health And Safety Standards, Stakeholder Management, Communication, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      276 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      M

      Macquarie University

      Storytelling et influence : Communiquer pour convaincre

      Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Meeting Facilitation, Leadership, Presentations, Communication, Public Speaking, Relationship Building, Verbal Communication Skills, Trustworthiness, Target Audience, Non-Verbal Communication, Empathy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      100 reviews

      Mixed · Course · 1 - 3 Months

    • E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, MarTech, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Personalized Service, Customer Data Management, Automation, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Value Stream Mapping

      Skills you'll gain: Process Mapping, Strategic Thinking, Process Analysis, Process Management, Business Workflow Analysis, Operational Efficiency, Business Process Improvement, Process Improvement, Lean Methodologies, Waste Minimization

      4.1
      Rating, 4.1 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      ASQ-Certified Six Sigma Green Belt (CSSGB) Exam Prep

      Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Lean Methodologies, Statistical Hypothesis Testing, Process Capability, Lean Manufacturing, Statistical Analysis, Data Analysis, Continuous Improvement Process, Project Management, Statistics, Work Breakdown Structure, Lean Six Sigma, Operational Excellence, Process Analysis, Quality Improvement, Data Collection, Process Improvement, Stakeholder Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      ESADE Business and Law School

      La gestión en la empresa familiar

      Skills you'll gain: Business Management, Organizational Structure, Governance, Business Risk Management, Systems Thinking, Business Administration, Relationship Management, Succession Planning, Human Resource Strategy, Leadership, Decision Making, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      147 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      L

      LearnKartS

      Risk Strategy and Planning

      Skills you'll gain: Risk Management, Project Risk Management, Risk Analysis, Risk Mitigation, Conflict Management, Risk Control, Business Risk Management, Communication Planning, Stakeholder Management, Project Management, Stakeholder Engagement, Organizational Structure

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Management Essentials: Product and Branding

      Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, Brand Management, Strategic Marketing, Marketing Strategies, Growth Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Business Analysts: Faster Insights

      Skills you'll gain: Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Process Improvement, Data Ethics, Artificial Intelligence, Data Visualization, Automation, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Alteryx for Beginners

      Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Transformation, Data Cleansing, Data Import/Export, Data Presentation, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Visualization Software, Data Mapping, Data Analysis, Data Integration, Text Mining, File Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 3 - 6 Months

    • T

      The University of North Carolina at Chapel Hill

      What’s Your Big Idea?

      Skills you'll gain: Ideation, Innovation, User Feedback, Business Strategy, Creative Thinking, Product Development, Entrepreneurship, Competitive Analysis, Resource Management, Presentations, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      166 reviews

      Mixed · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Dominant Risk Management Standards and Frameworks

      Skills you'll gain: Cost Benefit Analysis, Risk Management Framework, Risk Management, Risk Analysis, Cyber Risk, ISO/IEC 27001, Enterprise Risk Management (ERM), NIST 800-53, Business Risk Management, Risk Mitigation, Governance Risk Management and Compliance, Cybersecurity, Security Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

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    1…293294295…684

    In summary, here are 10 of our most popular brand management courses

    • 食品安全與風險分析(Food Safety&Risk Analysis): National Taiwan University
    • Storytelling et influence : Communiquer pour convaincre: Macquarie University
    • What Can AI Do for Marketing?: Emory University
    • Value Stream Mapping: Coursera Instructor Network
    • ASQ-Certified Six Sigma Green Belt (CSSGB) Exam Prep: SkillUp EdTech
    • La gestión en la empresa familiar: ESADE Business and Law School
    • Risk Strategy and Planning: LearnKartS
    • Marketing Management Essentials: Product and Branding: IE Business School
    • GenAI for Business Analysts: Faster Insights: Coursera Instructor Network
    • Alteryx for Beginners: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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