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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Branding, Advertising, Media Planning, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Cloud and AWS Basics

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Identity and Access Management, Cloud Computing, Public Cloud, Cloud Security, Cloud Infrastructure, Cloud Platforms, Amazon Elastic Compute Cloud, Cloud Technologies, Scalability

      3.3
      Rating, 3.3 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      A Start Guide: Product Marketing Using G Suite

      Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      39 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera

      Navigating Generative AI Risks for Leaders

      Skills you'll gain: Data Ethics, Law, Regulation, and Compliance, Regulatory Compliance, Generative AI, Business Ethics, Governance Risk Management and Compliance, Intellectual Property, Artificial Intelligence, Business Risk Management, Risk Management, Personally Identifiable Information, Data Security

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fred Hutchinson Cancer Center

      Write Smarter with Overleaf and LaTeX

      Skills you'll gain: Collaborative Software, GitHub, Technical Writing, Technical Support, Version Control, Document Management, Technical Documentation, Typography

      4.3
      Rating, 4.3 out of 5 stars
      ·
      130 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Clean and analyze social media usage data with Python

      Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Jupyter

      4.1
      Rating, 4.1 out of 5 stars
      ·
      32 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      SkillUp EdTech

      Generative AI: Transform Your Customer Support Career

      Skills you'll gain: Prompt Engineering, Standard Operating Procedure, Generative AI, Customer Support, ChatGPT, Customer Service, Customer experience improvement, Technical Support and Services, Procedure Development, Data Ethics, Artificial Intelligence, Customer Insights, User Feedback, Business Ethics, Language Interpretation, Translation, and Studies, Automation, Natural Language Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Posicionamiento: La base del éxito en la estrategia de marketing

      Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      282 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Healthcare Delivery Providers

      Skills you'll gain: Health Systems, Healthcare Industry Knowledge, Leadership Development, Health Care Administration, Medical Management, Organizational Structure, Health Care, Primary Care, Care Coordination, Payment Systems, Health Policy, Hospital Medicine, Innovation, Performance Measurement, Telehealth, Community Health, Continuous Quality Improvement (CQI)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      213 reviews

      Mixed · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Fundamentos da Gestão do Sucesso do Cliente

      Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Process Design, Value Propositions, Business Analysis, Business Transformation, Business Solutions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Images and Links in HTML

      Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content, Web Design and Development, Web Development, Information Architecture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      331 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tsinghua University

      Just Reading and Writing English 1

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Stress Management, English Language, Literacy, Grammar, Higher Education, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…298299300…684

    In summary, here are 10 of our most popular brand management courses

    • Fundamentos del marketing mix: IE Business School
    • Cloud and AWS Basics: LearnKartS
    • A Start Guide: Product Marketing Using G Suite: Coursera Project Network
    • Navigating Generative AI Risks for Leaders: Coursera
    • Write Smarter with Overleaf and LaTeX: Fred Hutchinson Cancer Center
    • Clean and analyze social media usage data with Python: Coursera Project Network
    • Generative AI: Transform Your Customer Support Career: SkillUp EdTech
    • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
    • Healthcare Delivery Providers: University of Minnesota
    • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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