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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • K

      KodeKloud

      Kubernetes for the Absolute Beginners with Hands-on Labs

      Skills you'll gain: YAML, Kubernetes, Containerization, Microservices, Cloud-Native Computing, Cloud Platforms, DevOps, Application Deployment, General Networking, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      M

      Microsoft

      Microsoft Azure for AI and Machine Learning

      Skills you'll gain: MLOps (Machine Learning Operations), Microsoft Azure, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment, Data Pipelines, Network Troubleshooting, Cloud Computing, Software Versioning, CI/CD, Continuous Monitoring, Data Storage, Scalability, Data Quality, Data Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Genentech

      Hands On Clinical Reporting Using R

      Skills you'll gain: Clinical Data Management, Clinical Trials, Interactive Data Visualization, Pharmaceuticals, Data Modeling, R Programming, Technical Communication, Data Analysis Software, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Marketing Strategies, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, Compensation Analysis, New Business Development, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      Liderazgo para el Siglo XXI: proyecto final

      Skills you'll gain: Resilience, Storytelling, Experimentation, Persistence, Leadership, Professional Development, Project Design, Project Management, Innovation, Self-Awareness, Project Implementation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      305 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Communication For Everyone

      Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Persuasive Communication, Team Leadership, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      97 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Project Management: How to Create a Gantt Chart in Wrike

      Skills you'll gain: Timelines, Organizational Skills, Scheduling, Project Coordination, Milestones (Project Management), Project Management Software, Project Management, Delegation Skills, Data Visualization, Dependency Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • K

      Kotter

      The Science – and Neuroscience – of Change

      Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Leadership and Management, Organizational Effectiveness, Organizational Strategy, Industrial and Organizational Psychology, Innovation, Open Mindset, Cognitive flexibility, Psychology, Neurology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      How Google does Machine Learning en Español

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Data Strategy, Machine Learning, Data Ethics, Cloud Computing, Tensorflow, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Management, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      243 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Zurich

      Das liebe Geld - Finance im Alltag

      Skills you'll gain: Finance, Financial Planning, Investments, Blockchain, Financial Market, Financial Management, Budgeting, Behavioral Economics, Decision Making, Digital Assets, Ethical Standards And Conduct, Derivatives, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      MS-102: Microsoft 365 Administrator

      Skills you'll gain: Data Loss Prevention, Azure Active Directory, Active Directory, Microsoft Azure, Identity and Access Management, Cloud Security, Authentications, Data Security, Data Governance, Personally Identifiable Information, User Accounts, User Provisioning, Multi-Factor Authentication, Information Management, Endpoint Security, Security Controls, Role-Based Access Control (RBAC), Threat Management, Threat Detection

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      (Giving Helpful Feedback) إعطاء الملاحظات المفيدة

      Skills you'll gain: Constructive Feedback, Management Training And Development, Performance Review, Cooperation, Employee Performance Management, Employee Coaching, Creativity, Emotional Intelligence, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      402 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…299300301…684

    In summary, here are 10 of our most popular brand management courses

    • Kubernetes for the Absolute Beginners with Hands-on Labs: KodeKloud
    • Microsoft Azure for AI and Machine Learning: Microsoft
    • Hands On Clinical Reporting Using R: Genentech
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Liderazgo para el Siglo XXI: proyecto final: Universidad de los Andes
    • Communication For Everyone: Arizona State University
    • Project Management: How to Create a Gantt Chart in Wrike: Coursera Project Network
    • The Science – and Neuroscience – of Change: Kotter
    • How Google does Machine Learning en Español: Google Cloud
    • Das liebe Geld - Finance im Alltag: University of Zurich

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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