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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    J

    Johns Hopkins University

    Honors Algebra 2

    Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Logical Reasoning, General Mathematics, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Geometry, Analytical Skills

    Beginner · Specialization · 3 - 6 Months

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    U

    University of Colorado Boulder

    Clustering Analysis

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Applied Machine Learning, Machine Learning, Data Mining, Model Evaluation, Machine Learning Algorithms, Statistical Machine Learning, Exploratory Data Analysis, Data Analysis, Spatial Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 3 Months

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    C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Visualization, Generative AI, Risk Management, ChatGPT, Data Synthesis, Compliance Management, Unsupervised Learning, AI Workflows, Data Pipelines, Automation, Predictive Analytics, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Globalização, Impacto Social e Mundo Digital

    Skills you'll gain: Social Impact, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, Digital Assets, Global Marketing, Performance Measurement, Business Transformation, Supply Chain, Investments

    4.9
    Rating, 4.9 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Pittsburgh

    Linear Algebra and Regression Fundamentals for Data Science

    Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Data Visualization, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Mathematics and Mathematical Modeling, Probability & Statistics, Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    P

    Packt

    Agile Product Owner Level 1 – Certification & Mock Exams

    Skills you'll gain: AI Product Strategy, Agile Product Development, Jira (Software), Agile Methodology, Estimation, Backlogs, Agile Project Management, Sprint Planning, Project Management Software, User Story, ChatGPT, AI Enablement, AI Workflows, Team Management, Prioritization

    Intermediate · Course · 3 - 6 Months

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    Packt

    Applied NLP and Generative AI

    Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism

    Intermediate · Specialization · 3 - 6 Months

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    U

    University of Illinois Urbana-Champaign

    Conceptos y lenguaje de las organizaciones

    Skills you'll gain: Data Storytelling, Performance Measurement, Data Visualization Software, Business Analysis, Accounting, Business, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Consumer Behaviour, Product Lifecycle Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Minnesota

    Social Determinants of Health: Vulnerable Populations

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    W

    Whizlabs

    Exam Prep DP-100: Microsoft Azure Data Scientist Associate

    Skills you'll gain: Model Deployment, Responsible AI, Statistical Modeling, Microsoft Azure, MLOps (Machine Learning Operations), Statistical Methods, Prompt Engineering, Data Science, Cloud Deployment, Retrieval-Augmented Generation, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Model Evaluation, Data Management, AI Workflows, Azure Synapse Analytics, Cloud Computing, Data Pipelines, Data Preprocessing, Machine Learning

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Honors Algebra 2: Johns Hopkins University
  • Clustering Analysis: University of Colorado Boulder
  • GenAI for Fraud Analysts: Improving Detection Efficiency: Coursera
  • Globalização, Impacto Social e Mundo Digital: Fundação Instituto de Administração
  • Linear Algebra and Regression Fundamentals for Data Science: University of Pittsburgh
  • Agile Product Owner Level 1 – Certification & Mock Exams: Packt
  • Applied NLP and Generative AI: Packt
  • Conceptos y lenguaje de las organizaciones: University of Illinois Urbana-Champaign
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • YouTube Planning: Manage Content Like a Pro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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