• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the best Marketing Analytics course for your goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      GenAI Data and Analytics Academy

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Prompt Patterns, Generative AI, Agentic systems, AI Personalization, Kubernetes, Enterprise Application Management, ChatGPT, Containerization, Docker (Software), OpenAI, LangChain, Cloud Infrastructure, Scalability, System Monitoring, Artificial Intelligence and Machine Learning (AI/ML), MLOps (Machine Learning Operations), Python Programming, Engineering

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Mejores Decisiones con Business Analytics

      Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Predictive Analytics, Analytics, Business Intelligence, Forecasting, Business Analysis, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy, Decision Making

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Accounting

      Skills you'll gain: Data Governance, Internal Controls, Accounting Software, Auditing, Fraud detection, Accounting, Data Quality, Alteryx, Business Process Automation, Pandas (Python Package), Automation, Data Analysis, Analytics, Natural Language Processing, Text Mining, Python Programming, GitHub

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Digital Marketing, Program Evaluation, Project Closure, Analysis, Communication, Registration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      676 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Data Analytics for Digital Transformation

      Skills you'll gain: Digital Transformation, Business Ethics, Predictive Modeling, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Advanced Analytics, Customer experience strategy (CX), Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Revenue Management, Database Design, Diagnostic Tests, Customer Analysis, Descriptive Analytics, FinTech, Unsupervised Learning, Social Network Analysis, People Analytics, Public Key Infrastructure, Predictive Analytics, Statistical Reporting, Social Determinants Of Health, Gerontology, Data Visualization, Risk Analysis, Time Series Analysis and Forecasting, Bayesian Statistics, Digital Transformation, Spatial Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Key Technologies in Data Analytics

      Skills you'll gain: Data Warehousing, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Public Cloud, Software As A Service, Statistical Analysis, Data Strategy

      3.7
      Rating, 3.7 out of 5 stars
      ·
      154 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas y Métricas de Marketing

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Business Intelligence and Visual Analytics

      Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export

      4.2
      Rating, 4.2 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      412 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Planning a Digital Marketing Strategy

      Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Future of Sports Marketing

      Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    customer analytics
    business analytics
    analytics
    data analytics
    google analytics
    web analytics
    social media analytics
    digital analytics
    1…303132…367

    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI Data and Analytics Academy: Starweaver
    • Mejores Decisiones con Business Analytics: Pontificia Universidad Católica de Chile
    • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
    • Meta Social Media Marketing Capstone: Meta
    • Data Analytics for Digital Transformation: Dartmouth College
    • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
    • Key Technologies in Data Analytics: LearnQuest
    • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
    • Business Intelligence and Visual Analytics: University of California, Irvine
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok