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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Project Management: How to Create a Gantt Chart in Wrike

      Skills you'll gain: Timelines, Organizational Skills, Scheduling, Project Coordination, Milestones (Project Management), Project Management Software, Project Management, Delegation Skills, Data Visualization, Dependency Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      (Giving Helpful Feedback) إعطاء الملاحظات المفيدة

      Skills you'll gain: Constructive Feedback, Management Training And Development, Performance Review, Cooperation, Employee Performance Management, Employee Coaching, Creativity, Emotional Intelligence, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      402 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      J

      Johns Hopkins University

      Strategies for Senior Housing Communities during COVID-19

      Skills you'll gain: Infection Control, Emergency Response, Nursing Homes, Public Health and Disease Prevention, Safety and Security, Community Health, Geriatrics, Mental Health, Risk Management, Education and Training, Interpersonal Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kotter

      The Science – and Neuroscience – of Change

      Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Leadership and Management, Organizational Effectiveness, Organizational Strategy, Industrial and Organizational Psychology, Innovation, Open Mindset, Cognitive flexibility, Psychology, Neurology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Communication For Everyone

      Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Persuasive Communication, Team Leadership, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Ethical Decision-Making in the Tech Industry

      Skills you'll gain: Business Ethics, Courage, Ethical Standards And Conduct, Decision Making, Technical Management, Professionalism, Engineering Management, Personal Integrity, Compliance Management, Ancient History, Human Development, Cultural Diversity, Culture, Technology Strategies, Anthropology, Leadership, Social Sciences, Artificial Intelligence

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      81 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Toma de decisiones financieras

      Skills you'll gain: Fixed Asset, Business Valuation, Financial Management, Corporate Finance, Financial Modeling, Capital Budgeting, Business Mathematics, Financial Analysis, Capital Expenditure, Financial Statements, Investment Management, Asset Management, Return On Investment, Cash Flows, Balance Sheet, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      227 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Houston

      Value-Based Care: Managing Processes to Improve Outcomes

      Skills you'll gain: Medical Management, Preventative Care, Care Management, Practice Management, Public Health and Disease Prevention, Interoperability, Primary Care, Health Informatics, Care Coordination, Patient Coordination, Chronic Diseases, Health Care, Electronic Medical Record, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Wetland Science and Conservation

      Skills you'll gain: Environmental Monitoring, Community Outreach, Environmental Engineering and Restoration, Water Resources, Cultural Diversity, Land Management, Policy Analysis, Social Sciences, Cultural Sensitivity, Environmental Laws, Environmental Engineering, Natural Resource Management, Environmental Issue, Environmental Policy, Environment, Environmental Regulations, Environmental Science, Biology, Research Reports, Environment and Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      Raison d’être et Entreprise à Mission

      Skills you'll gain: Business Transformation, Corporate Sustainability, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Organizational Change, Corporate Strategy, Goal Setting, Business Ethics, Law, Regulation, and Compliance, Project Implementation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      141 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Sourcing Analytics

      Skills you'll gain: Strategic Sourcing, Procurement, Purchasing, Supplier Performance Management, Supplier Management, Market Intelligence, Supply Management, Vendor Management, Supply Chain Management, Market Analysis, Business Intelligence, Competitive Analysis, Analytics, Financial Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…301302303…684

    In summary, here are 10 of our most popular brand management courses

    • Project Management: How to Create a Gantt Chart in Wrike: Coursera Project Network
    • (Giving Helpful Feedback) إعطاء الملاحظات المفيدة: University of Colorado Boulder
    • Strategies for Senior Housing Communities during COVID-19: Johns Hopkins University
    • The Science – and Neuroscience – of Change: Kotter
    • Communication For Everyone: Arizona State University
    • Ethical Decision-Making in the Tech Industry: University of Colorado Boulder
    • Toma de decisiones financieras: Universidad Nacional Autónoma de México
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Value-Based Care: Managing Processes to Improve Outcomes: University of Houston
    • Wetland Science and Conservation: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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