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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      ESSEC Business School

      Hôtel “De l'étoile” - a hotel in crisis?

      Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Brand Management, Market Analysis, Sales Management, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Data Warehousing and Business Intelligence

      Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Mart, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Statistical Methods, Data Science, Predictive Modeling, Big Data, Cloud Computing, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Gestión de riesgos y cambios de proyectos

      Skills you'll gain: Change Control, Scope Management, Project Risk Management, Project Performance, Change Management, Project Management, Risk Analysis, Project Documentation, Risk Mitigation, Stakeholder Communications, Strategic Communication, Communication, Process Improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Innovación digital

      Skills you'll gain: Cross-Functional Team Leadership, Strategic Partnership, Communication Planning, Project Design, Social Media, Human Centered Design, Team Leadership, Initiative and Leadership, Water Resources, Project Planning, Resilience, Strategic Leadership, Environmental Issue, Problem Solving, Leadership, Innovation, Civil Engineering, Community Development, Environmental Engineering, Environment and Resource Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      135 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      M

      Microsoft

      Microsoft Azure for AI and Machine Learning

      Skills you'll gain: MLOps (Machine Learning Operations), Microsoft Azure, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment, Data Pipelines, Network Troubleshooting, Cloud Computing, Software Versioning, CI/CD, Continuous Monitoring, Data Storage, Scalability, Data Quality, Data Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Google Cloud Fundamentals: Core Infrastructure dalam bahasa Indonesia

      Skills you'll gain: Cloud Infrastructure, Google Cloud Platform, Kubernetes, Identity and Access Management, Cloud Applications, Infrastructure As A Service (IaaS), Cloud Storage, Cloud Computing, Network Infrastructure, Containerization, Virtual Machines, Serverless Computing, Platform As A Service (PaaS), Data Centers, Scalability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      607 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Scrimba

      Prompt Engineering for Web Developers

      Skills you'll gain: Prompt Engineering, Debugging, ChatGPT, Pseudocode, Web Development, Generative AI, Code Review, Artificial Intelligence, Program Development

      4
      Rating, 4 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Strategies and Tools to Mitigate Agricultural Risk

      Skills you'll gain: Land Management, Water Resources, Risk Management, Food and Beverage, Risk Mitigation, Business Risk Management, Environment and Resource Management, Insurance, Lease Contracts, Property Management, Marketing, Commercial Lending

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Information Systems Auditing and Governance

      Skills you'll gain: Audit Planning, Auditing, Compliance Auditing, Quality Assurance, Risk Management, Project Risk Management, Project Management Software, Internal Controls, Information Systems Security, Governance, Business Process

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Legal Contracts and Agreements for Entrepreneurs

      Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EIT Digital

      Innovation & Entrepreneurship - From Design Thinking to Funding

      Skills you'll gain: Business Modeling, Design Thinking, Innovation, Entrepreneurship, Business Strategy, Customer Insights, Market Opportunities, Product Management, Creativity, Product Development, Value Propositions, Fundraising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      150 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Starweaver

      Effective Corporate Communication: Principles & Evolution

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Business Communication, Stakeholder Engagement, Intercultural Competence, Public Relations, Corporate Strategy, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…302303304…684

    In summary, here are 10 of our most popular brand management courses

    • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
    • Data Warehousing and Business Intelligence: University of California, Irvine
    • Gestión de riesgos y cambios de proyectos: University of California, Irvine
    • Innovación digital: Universidad Nacional Autónoma de México
    • Microsoft Azure for AI and Machine Learning: Microsoft
    • Google Cloud Fundamentals: Core Infrastructure dalam bahasa Indonesia: Google Cloud
    • Prompt Engineering for Web Developers: Scrimba
    • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
    • Information Systems Auditing and Governance: Packt
    • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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