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    Results for "brand management"

    • Status: Free Trial
      Free Trial

      Tsinghua University

      Just Reading and Writing English 1

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Stress Management, English Language, Literacy, Grammar, Higher Education, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      119 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Michigan State University

      Structure: Building the Frame for Business Growth

      Skills you'll gain: Financial Statements, Intellectual Property, Financial Statement Analysis, Income Statement, Business Planning, Balance Sheet, Organizational Structure, Business Strategies, Team Management, Cash Flows, Regulation and Legal Compliance, Recruitment Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      153 reviews

      Mixed · Course · 1 - 4 Weeks

    • Genentech

      Hands On Clinical Reporting Using R

      Skills you'll gain: Clinical Data Management, Clinical Trials, Interactive Data Visualization, Pharmaceuticals, Data Modeling, R Programming, Technical Communication, Data Analysis Software, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • École Polytechnique

      Comment rédiger et publier un article scientifique (Enseignement par projet)

      Skills you'll gain: Peer Review, Journals, Writing, Scientific Methods, Research, Research Methodologies, Editing, Proofreading, Document Management, Ethical Standards And Conduct, Qualitative Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      123 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Northeastern University

      Healthcare Data Management and Information Systems

      Skills you'll gain: Health Informatics, Health Information Management, Health Care Administration, Digital Transformation, Health Systems, Health Care, Electronic Medical Record, Medical Records, Emerging Technologies, Telehealth, Information Privacy, Technology Strategies, Cybersecurity, Regulatory Compliance, Innovation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      Arizona State University

      Lithium Based Batteries

      Skills you'll gain: Electronic Components, Chemistry, Electrical Engineering, Performance Testing, Energy and Utilities, Manufacturing Processes, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of Illinois Urbana-Champaign

      Global Strategy II: Doing Business in The Global Economy

      Skills you'll gain: Business Strategy, International Relations, Strategic Decision-Making, Competitive Analysis, Growth Strategies, Mergers & Acquisitions, Cost Reduction, Market Opportunities, Risk Analysis, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      Setting Up a Digital Library with EPIC

      Skills you'll gain: Education Software and Technology, Differentiated Instruction, Learning Management Systems, Student Engagement, Literacy, Curriculum Planning, Digital Publishing, Classroom Management, Blended Learning, Student Support and Services, Resource Allocation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      Dell

      Develop with Dell: IT Sales

      Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, Business Communication, Sales, Technical Sales, Data Centers, Customer Relationship Building, Sales Strategy, Customer Insights, Interviewing Skills, Data Storage Technologies, Communication, Solution Selling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      29 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      University of Virginia

      Design Thinking: Discovery Tools

      Skills you'll gain: Design Thinking, Human Centered Design, Stakeholder Management, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Consumer Behaviour, Innovation, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Target Audience, User Feedback

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    brand and product management
    introduction to strategic brand management
    1…303304305…697

    In summary, here are 10 of our most popular brand management courses

    • Just Reading and Writing English 1: Tsinghua University
    • Structure: Building the Frame for Business Growth: Michigan State University
    • Hands On Clinical Reporting Using R: Genentech
    • Comment rédiger et publier un article scientifique (Enseignement par projet): École Polytechnique
    • Healthcare Data Management and Information Systems: Northeastern University
    • Lithium Based Batteries: Arizona State University
    • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
    • Setting Up a Digital Library with EPIC: Coursera Project Network
    • Develop with Dell: IT Sales: Dell
    • Design Thinking: Discovery Tools: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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