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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • P

      Politecnico di Milano

      Fundamentals of Organization

      Skills you'll gain: Business Process Management, Business Process, Process Management, Business Process Modeling, Organizational Structure, Decision Making, Game Theory, Operational Efficiency, Organizational Effectiveness, Strategic Decision-Making, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      184 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Introducción a la producción musical

      Skills you'll gain: Music Theory, Music, Post-Production, Media Production, Musical Composition, Music History, Multimedia, Instrumental Music, Music Performance, Digital Publishing, Software Installation, Middleware, Creativity, File Management, Editing, Computing Platforms, System Configuration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      190 reviews

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Inteligência Artificial para Logística

      Skills you'll gain: Logistics Management, Logistics, Inventory and Warehousing, Supply Chain, Strategic Planning, Transportation Operations, Warehouse Management, Internet Of Things, Automation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Crafting Business Presentations, Proposals, Crisis Comms

      Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      161 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      A

      Amazon Web Services

      DevOps and AI on AWS: Upgrading Apps with Generative AI

      Skills you'll gain: Prompt Engineering, Application Deployment, Amazon Elastic Compute Cloud, Unit Testing, Amazon Web Services, Generative AI, Data Ethics, Application Development, DevOps, Large Language Modeling, Git (Version Control System), CI/CD, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Capstone (React App)

      Skills you'll gain: React Native, Mobile Development, GitHub, User Interface and User Experience (UI/UX) Design, Version Control, User Experience Design, User Interface (UI) Design, Wireframing, UI Components, User Flows, Data Store, Development Environment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnKartS

      GCP Professional Architect

      Skills you'll gain: Site Reliability Engineering, Infrastructure as Code (IaC), Google Cloud Platform, Application Deployment, Identity and Access Management, Big Data, Cloud Computing, Google App Engine, Kubernetes, Cloud Computing Architecture, Data Processing, Cloud Management, Public Cloud, Continuous Deployment, Dataflow, Cloud Storage, Cloud Infrastructure, Load Balancing, Network Monitoring, Cloud Security

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Università Bocconi

      A Scientific Approach to Innovation Management

      Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Nanjing University

      计算机操作系统

      Skills you'll gain: Operating Systems, File Systems, Computer Systems, OS Process Management, Computer Science, Data Storage, Computer Hardware, Peripheral Devices, System Design and Implementation, Algorithms, Human Computer Interaction

      4.5
      Rating, 4.5 out of 5 stars
      ·
      141 reviews

      Mixed · Course · 1 - 3 Months

    • C

      CertNexus

      Create and Lead an Ethical Data-Driven Organization

      Skills you'll gain: Governance, Data Ethics, Business Ethics, Strategic Leadership, Business Leadership, Organizational Leadership, Governance Risk Management and Compliance, Ethical Standards And Conduct, Policy Development, Culture Transformation, Stakeholder Engagement, Compliance Management, Policy Analysis, Change Management, Employee Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Liderazgo y comunicación

      Skills you'll gain: Social Skills, Verbal Communication Skills, Leadership, Emotional Intelligence, Team Management, Communication, Leadership and Management, Leadership Development, Business Leadership, Interpersonal Communications, Industrial and Organizational Psychology, Non-Verbal Communication, Coaching, Cognitive flexibility, Goal Setting, Learning Styles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      186 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…307308309…684

    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of Organization: Politecnico di Milano
    • Introducción a la producción musical : Universidad Nacional Autónoma de México
    • Inteligência Artificial para Logística: Fundação Instituto de Administração
    • Crafting Business Presentations, Proposals, Crisis Comms: Coursera Instructor Network
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • DevOps and AI on AWS: Upgrading Apps with Generative AI: Amazon Web Services
    • Capstone (React App): Meta
    • GCP Professional Architect: LearnKartS
    • A Scientific Approach to Innovation Management: Università Bocconi
    • 计算机操作系统: Nanjing University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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