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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad de Palermo

      Ética y Gobierno Corporativo

      Skills you'll gain: Governance, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Strategies, Sustainability Reporting, Ethical Standards And Conduct, Business Reporting, Corporate Communications, Annual Reports, Customer Relationship Building, Environment and Resource Management, Accountability, Stakeholder Engagement, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Introduction to Open Source Software

      Skills you'll gain: Open Source Technology, Package and Software Management, Linux, Shell Script, Linux Administration, Bash (Scripting Language), Unix, Command-Line Interface, Operating Systems, Scripting, Linux Commands, Red Hat Enterprise Linux, File Systems, Systems Administration, Software Installation, Computing Platforms, IT Automation, System Configuration, Database Management, General Networking

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Clean Data in SQL using MySQL Workbench

      Skills you'll gain: MySQL, MySQL Workbench, SQL, Data Cleansing, Query Languages, Data Manipulation, Database Management, Databases, Data Quality, Relational Databases, Data Entry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • L

      LearnKartS

      PgMP® Performance Domains - Governance and Lifecycle

      Skills you'll gain: Project Management Life Cycle, Project Management Office (PMO), Governance, Project Closure, Program Management, Project Management Institute (PMI) Methodology, Program Development, Program Implementation, Knowledge Transfer, Project Documentation, Stakeholder Management, Change Management, Risk Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Modern Security Operations

      Skills you'll gain: Cyber Operations, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, DevOps, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Advanced Resource and Enterprise Management in Primavera P6

      Skills you'll gain: Earned Value Management, Resource Planning, Resource Allocation, Resource Management, Capacity Planning, Scheduling, Resource Utilization, Project Schedules, Project Management Software, Project Management, Project Coordination, Change Control, Enterprise Resource Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16 reviews

      Advanced · Course · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT + Zapier: Automate Email Replies with AI

      Skills you'll gain: ChatGPT, Prompt Engineering, Calendar Management, Google Docs, Workflow Management, Customer Communications Management, Automation, Customer Inquiries, Generative AI, Scheduling, Travel Arrangements, Real Time Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Ethical Decision Making for Success in the Tech Industry

      Skills you'll gain: Courage, Ethical Standards And Conduct, Decision Making, Business Ethics, Technical Management, Professionalism, Engineering Management, Personal Integrity, Leadership

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      Infraestructura sostenible

      Skills you'll gain: Project Finance, Corporate Sustainability, Economic Development, Environmental Social And Corporate Governance (ESG), Construction, Project Design, Socioeconomics, Environment, Strategic Partnership, Project Management Life Cycle, Feasibility Studies, Environment and Resource Management, Investment Banking, Private Equity, Public Policies, Loans, Finance, International Finance, Governance, Due Diligence

      4.9
      Rating, 4.9 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Wireshark for Beginners: TCP IP Protocol Fundamentals

      Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      G

      Google

      Start Writing Prompts like a Pro

      Skills you'll gain: Prompt Engineering, Data Ethics, Generative AI, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…308309310…684

    In summary, here are 10 of our most popular brand management courses

    • Ética y Gobierno Corporativo: Universidad de Palermo
    • Introduction to Open Source Software: Illinois Tech
    • Clean Data in SQL using MySQL Workbench: Coursera Project Network
    • PgMP® Performance Domains - Governance and Lifecycle: LearnKartS
    • Modern Security Operations: Google Cloud
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • Advanced Resource and Enterprise Management in Primavera P6: Packt
    • ChatGPT + Zapier: Automate Email Replies with AI: Vanderbilt University
    • Ethical Decision Making for Success in the Tech Industry: University of Colorado Boulder
    • Infraestructura sostenible: Banco Interamericano de Desarrollo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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