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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      E

      EIT Digital

      Sustainable Digital Innovation

      Skills you'll gain: Corporate Sustainability, Business Transformation, Digital Transformation, Environmental Social And Corporate Governance (ESG), Governance, Innovation, Stakeholder Engagement, Sustainability Reporting, Technology Strategies, Business Management, Business Strategies, Business Strategy, Systems Thinking, Leadership

      4.5
      Rating, 4.5 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Process Mapping, Analysis, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Introducción a la gestión ágil de proyectos

      Skills you'll gain: Agile Project Management, Agile Methodology, Project Management Life Cycle, Scaled Agile Framework, Sprint Planning, Team Management, Team Building, Kanban Principles, Project Management, Lean Methodologies, Organizational Change, Change Management, Virtual Teams, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      El plan de marketing

      Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Business Planning, Marketing, Marketing Management, Customer Retention, Brand Strategy, Product Strategy, Customer Acquisition Management, Market Analysis, Customer Analysis, Competitive Analysis, Budgeting, Business Metrics, Analysis, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      153 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Ethical Hacking Foundations

      Skills you'll gain: Linux Commands, Linux, Command-Line Interface, Penetration Testing, Cyber Security Assessment, General Networking, Network Security, Cybersecurity, Vulnerability Assessments, Data Ethics, Computer Security Awareness Training, System Configuration, Software Installation, Virtual Machines, File Management

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • L

      LearnQuest

      Managing Scope in a Java Enterprise Edition Application

      Skills you'll gain: Java Platform Enterprise Edition (J2EE), Web Servers, Web Applications, Server Side, Data Storage, Data Sharing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Microsoft

      Project Development in Python

      Skills you'll gain: DevOps, Agile Methodology, Docker (Software), Project Management, Needs Assessment, Prometheus (Software), Business Requirements, Project Planning, Jira (Software), Python Programming, Natural Language Processing, Portfolio Management, Communication, Professional Networking, Interviewing Skills

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Basic Information Literacy

      Skills you'll gain: Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Organizational Skills, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      139 reviews

      Beginner · Course · 1 - 3 Months

    • L

      LearnKartS

      Tableau for Data Visualization and Analysis

      Skills you'll gain: Tableau Software, Forecasting, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Storytelling, Time Series Analysis and Forecasting, Trend Analysis, Data Modeling, Exploratory Data Analysis, Data Analysis, Geospatial Mapping, Data Integration, Systems Integration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Kubernetes Fundamentals

      Skills you'll gain: Kubernetes, YAML, Application Deployment, Cloud-Native Computing, Containerization, Data Storage, Microservices, Network Architecture, Systems Architecture, Command-Line Interface, Scalability

      4
      Rating, 4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Docs en Español

      Skills you'll gain: Google Docs, Collaborative Software, Version Control, Document Management, Productivity Software, Data Sharing, Editing, Cloud Storage, Technical Documentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica del Perú

      Liderazgo con impacto

      Skills you'll gain: Trustworthiness, Honesty, Personal Integrity, Organizational Leadership, Organizational Effectiveness, Business Leadership, Conscientiousness, Strategic Leadership, Business Transformation, Culture Transformation, Business Ethics, Ethical Standards And Conduct, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Leadership, Employee Engagement, Business Strategies, Stakeholder Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      172 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…309310311…685

    In summary, here are 10 of our most popular brand management courses

    • Sustainable Digital Innovation: EIT Digital
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Introducción a la gestión ágil de proyectos: Tecnológico de Monterrey
    • El plan de marketing: IE Business School
    • Ethical Hacking Foundations: Packt
    • Managing Scope in a Java Enterprise Edition Application: LearnQuest
    • Project Development in Python: Microsoft
    • Basic Information Literacy: The State University of New York
    • Tableau for Data Visualization and Analysis: LearnKartS
    • Kubernetes Fundamentals: LearnKartS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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