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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      Stanford University

      Cryptography I

      Skills you'll gain: Cryptography, Data Encryption Standard, Encryption, Key Management, Advanced Encryption Standard (AES), Public Key Cryptography Standards (PKCS), Cybersecurity, Authentications, Data Integrity, Secure Coding, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      933 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Put It to Work: Prepare for Cybersecurity Jobs

      Skills you'll gain: Incident Response, Stakeholder Communications, Cyber Threat Intelligence, Cybersecurity, Incident Management, Security Awareness, Data Ethics, Security Information and Event Management (SIEM), Stakeholder Engagement, Data Security, Asset Protection, Information Privacy, Communication, Artificial Intelligence, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Sound the Alarm: Detection and Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Intrusion Detection and Prevention, Event Monitoring, Threat Detection, Incident Management, Security Information and Event Management (SIEM), Cybersecurity, Cyber Threat Hunting, Continuous Monitoring, Network Security, Network Monitoring, Document Management, Network Analysis, Splunk, Technical Documentation, TCP/IP, Network Protocols

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The DIY Musician

      Skills you'll gain: Music, Fundraising and Crowdsourcing, Musical Composition, Brand Awareness, Music Theory, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Active Listening, Music Performance, Production Planning, Team Leadership, Constructive Feedback, Leadership, Campaign Management, Creativity, Instrumental Music, Media Production

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Kanban Principles, Product Roadmaps, Virtual Teams, Stakeholder Management, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Planning, Product Management, User Story, Cloud Computing, Communication, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Yellow Belt

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Lean Methodologies, Data Collection, Process Improvement, Quality Improvement, Process Optimization, Lean Six Sigma, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Process Capability, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cybersecurity Tools & Cyberattacks

      Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Infrastructure Security, Authorization (Computing), Multi-Factor Authentication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Cloud Digital Leader Training

      Skills you'll gain: Cloud Management, Serverless Computing, Google Cloud Platform, Digital Transformation, Data Governance, Cloud Services, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Cloud Infrastructure, Application Programming Interface (API), Real Time Data, Tensorflow, Data Management, Hybrid Cloud Computing, Data Warehousing, Artificial Intelligence, Infrastructure As A Service (IaaS), Cloud Computing, Big Data, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Éxito Profesional

      Skills you'll gain: Work Breakdown Structure, Business Writing, Critical Thinking, Cash Management, Team Leadership, Negotiation, Peer Review, Time Management, Entrepreneurship, Financial Statements, Financial Analysis, Feasibility Studies, Verbal Communication Skills, Scheduling, Concision, Team Building, Problem Solving, Business Management, People Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Soporte de Tecnologías de la Información de Google

      Skills you'll gain: Computer Security, IT Infrastructure, Network Security, Computer Networking, Desktop Support, Systems Administration, Network Troubleshooting, Remote Access Systems, Application Security, OSI Models, Package and Software Management, Disaster Recovery, Cybersecurity, User Accounts, TCP/IP, Lightweight Directory Access Protocols, Computer Hardware, Technical Support, Software Installation, Help Desk Support

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The University of Edinburgh

      Animal Behaviour and Welfare

      Skills you'll gain: Behavior Management, Ethical Standards And Conduct, Qualitative Research, Healthcare Ethics, Environmental Issue, Scientific Methods, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

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    1…313233…701

    In summary, here are 10 of our most popular brand management courses

    • Cryptography I: Stanford University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Put It to Work: Prepare for Cybersecurity Jobs: Google
    • Sound the Alarm: Detection and Response: Google
    • The DIY Musician: Berklee
    • IBM Product Owner: IBM
    • Six Sigma Yellow Belt: Kennesaw State University
    • Introduction to Cybersecurity Tools & Cyberattacks: IBM
    • Google Cloud Digital Leader Training: Google Cloud
    • Éxito Profesional: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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