• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • I

      IBM

      Front-End Development Capstone Project

      Skills you'll gain: HTML and CSS, React.js, Front-End Web Development, Mockups, Web Design and Development, Web Development, Figma (Design Software), Web Design, UI Components, Application Deployment, Web Analytics and SEO, Databases, GitHub

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California, Irvine

      Introduction to Learning Transfer and Life Long Learning (3L)

      Skills you'll gain: Training and Development, Training Programs, Employee Training, Knowledge Transfer, Motivational Skills, Lifelong Learning, Willingness To Learn, Human Learning, Organizational Change, Performance Measurement, Change Management, Learning Strategies, Overcoming Obstacles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      230 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Child Care as a Business

      Skills you'll gain: Business Planning, Working With Children, Business, Small Business Accounting, Tax Management, Policy Development, Parent Communication, Contract Management, Program Standards, Budgeting, Insurance, Cost Estimation, Payment Processing and Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Global Supply Chain Management

      Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Management, Materials Management, Inventory Management System, Strategic Decision-Making, Corporate Sustainability, Supplier Relationship Management, Customer Demand Planning, Strategic Partnership, Business Strategy, Governance, Business Technologies, Forecasting, Risk Mitigation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Methods for Solving Problems

      Skills you'll gain: Problem Solving, Computational Thinking, Probability Distribution, Behavioral Economics, Logical Reasoning, Algorithms, Analytical Skills, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      181 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Automize Monthly Report Creation with Power Automate

      Skills you'll gain: Microsoft Power Automate/Flow, Document Management, Microsoft Excel, Data Import/Export, Workflow Management, Email Marketing, Microsoft 365

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      L

      LearnKartS

      Risk Strategy and Planning

      Skills you'll gain: Risk Management, Project Risk Management, Risk Analysis, Risk Mitigation, Conflict Management, Risk Control, Business Risk Management, Communication Planning, Stakeholder Management, Project Management, Stakeholder Engagement, Organizational Structure

      Intermediate · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Habilidades de Excel para el negocio: Intermedio I

      Skills you'll gain: Microsoft Excel, Spreadsheet Software, Dashboard, Excel Formulas, Data Analysis Expressions (DAX), Consolidation, Data Visualization, Data Integration, Data Management, Data Cleansing, Automation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      93 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sustainability of Social-Ecological Systems: the Nexus between Water, Energy and Food

      Skills you'll gain: Data Storytelling, Data Literacy, Systems Thinking, Water Resources, Energy and Utilities, Analysis, Environmental Science, Policy Analysis, Social Sciences, Environment and Resource Management, Natural Resource Management, Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      96 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Implement Platform Protection

      Skills you'll gain: Microsoft Azure, Application Security, Cloud Security, Infrastructure Security, Kubernetes, Network Security, Security Engineering, Firewall, Endpoint Security, Identity and Access Management, Infrastructure As A Service (IaaS), Role-Based Access Control (RBAC), Virtual Machines, Containerization, Distributed Denial-Of-Service (DDoS) Attacks, Virtual Private Networks (VPN), Encryption

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use RACI charts for work management with Asana

      Skills you'll gain: Cross-Functional Collaboration, Project Management Software, Workflow Management, Organizational Skills, Project Management, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • B

      Berklee

      How to Make Money with Your Music Copyrights

      Skills you'll gain: Intellectual Property, Music, Revenue Management, Revenue Recognition, Regulation and Legal Compliance, Contract Negotiation, Compensation Strategy, Digital Content

      4.9
      Rating, 4.9 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…310311312…685

    In summary, here are 10 of our most popular brand management courses

    • Front-End Development Capstone Project: IBM
    • Introduction to Learning Transfer and Life Long Learning (3L): University of California, Irvine
    • Child Care as a Business: The State University of New York
    • Global Supply Chain Management: Fundação Instituto de Administração
    • Methods for Solving Problems: University of Colorado Boulder
    • Automize Monthly Report Creation with Power Automate: Coursera Project Network
    • Risk Strategy and Planning: LearnKartS
    • Habilidades de Excel para el negocio: Intermedio I: Macquarie University
    • Sustainability of Social-Ecological Systems: the Nexus between Water, Energy and Food: Universitat Autònoma de Barcelona
    • Implement Platform Protection: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok