What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
Google Cloud
Work with Gemini Models in BigQuery - 日本語版
Skills you'll gain: Customer Relationship Management, Google Cloud Platform, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), SQL, Machine Learning, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Adobedx
Adobe Ecommerce Foundation
Beginner · Specialization · 1 - 3 Months
Pontificia Universidad Católica de Chile
Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio
Skills you'll gain: Descriptive Analytics, Business Analytics, Statistical Reporting, Data Mining, Visualization (Computer Graphics), Dimensionality Reduction, Data Analysis, R Programming, Statistical Modeling, Big Data, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Statistical Visualization, Matplotlib
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Maestría en Inteligencia Analítica de Datos
Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Business Analysis, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Product Development
Earn a degree
Degree · 1 - 4 Years
IIT Roorkee
Executive MBA
Skills you'll gain: New Product Development, Mergers & Acquisitions, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, FinTech, Supply Chain Management, Statistical Process Controls, Go To Market Strategy, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Entrepreneurship and Strategic Innovation Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Financial Management Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Taxation
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Accounting Foundations Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Accounting
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Earn a degree
Degree · 1 - 4 Years